Hardcore Lotus Evora GT4 racer tested to the limit on track

It looks like Sutcliffe is having fun again (I want that job!!) but should Lotus be focusing on cars like this, or focusing their attention on cars that will sell in numbers?
Seeing a Lotus on the roads is almost as rare as seeing a TVR these days. Which is a real shame. Do the Marketing bods at Lotus think that this will help sell the bread and butter cars?

The only time most of us will see this car is in this video.....

What we all want to see is Lotus sales heading North and to see one whipping past us with the roof down and be proud to see a British car maker doing well.
Lotus really need to come out with a higher volume car if they are to succeed long term and tap into the people who would consider a lotus as an almost daily drive ??