What is it?
Volkswagen’s latest bid to be a bigger player in North America begins with the Atlas, a three-row SUV to take the fight to established competition such as the Ford Explorer and Honda Pilot.
Volkswagen hasn’t sold a seven-seater in the US since the unloved Routan – a thinly disguised Dodge Grand Caravan – was dropped in 2014.
The Atlas grew out of the CrossBlue concept shown at the 2013 Detroit motor show. Although it’s also on sale in China, this huge SUV was conceived specifically for American families and is built alongside the North American Passat at Volkswagen's newly expanded plant in Chattanooga, Tennessee.
It’s hard to miss the irony of hopes for a post-Dieselgate recovery being pinned on a huge, four-wheel-drive model powered by a thirsty petrol V6, at least until Volkswagen's electrification offensive gathers pace.