The increasingly popular compact SUV market seems ready-made for Audi’s covetable brand.
The trend-conscious customer base is likely to prove highly receptive to the super-slick product positioning that has become a cornerstone of Audi’s success, and which the Q3 represents, however.
It's a well honed car, one that effortlessly perpetuates a seamless experience of attainable upmarket packaging. But, separated from its aspirational starch, the new Q3 is commendably competent rather than seriously impressive.
Objectively, it earns few significant demerits, but there is a familiar sterility to the way the Audi Q3 drives. That it refuses to sparkle dynamically will hardly matter to most of its intended buyers, though. The Q3 is highly competent, refined, beautifully finished and tastefully styled.