New spy shots show the next-generation Peugeot 308 hatchback unwrapped ahead of its official unveiling in the coming weeks.
With its camouflage partly removed, the 308 reveals a bold new front end design that brings it into line with its 208, 2008 and 508 siblings, featuring Peugeot's fang-style daytime running lights and narrow LED headlights. As promised, it is also wearing the brand's retro-inspired new emblem, revealed two weeks ago ahead of its first production appearance on the Ford Focus rival.
The 308 also swaps its protruding lower bumper for a rounded front end that incorporates Peugeot's new frameless grille. The roofline also appears to curve more steeply towards the rear than on the current car, which makes the hatchback appear longer and lower, while details including new wing mirrors, a subtle rear spoiler and a sharkfin-style aerial will round off the transformation.
Recently departed Peugeot boss Jean-Philippe Imparato previously hinted that the 308 will build on the bold look of all other recent Peugeots: “We put the design first,” he said when describing why the brand's comeback has been so successful. “On top of all the investment choices, I protected the design. Then the brand image recovers.”
When it was launched in 2014, the current 308 kick-started the transformation of the entire Peugeot range with a more confident design approach. The successful, more daringly styled 3008 followed, along with the 5008, 208 and 2008.
The next 308 is set to play that role again by laying the groundwork for a new era of Peugeots when it goes on sale in 2022, most likely after a public debut towards the end of 2021. It will be built on an updated version of the EMP2 platform that underpins more than a dozen PSA Group models and was originally introduced on today’s 308.
PSA’s strategy so far has been for EMP2 models to be offered with plug-in hybrid technology and for smaller CMP models to come with dedicated electric versions, both offered alongside existing petrol and diesel variants.