And how starkly the market context in which cars of its ilk operate has changed in that time. Europe is now well along its ‘road-to-zero’ new-car electrification glide path, and carbon-based taxes on higher-emitting performance cars are skyrocketing – not least in France, Peugeot’s all-important home market.
Considering all of that, the firm has had to think innovatively and boldly to maintain its standing as a key player in the market for real-world driver’s cars. And for several years now – while some of its key competitors have been carrying on as they were, avoiding the elephant in the room, or have simply concluded that affordable electrified performance cars either can’t be viable or can’t be much fun – Peugeot has been experimenting, innovating and daring to believe.
Back in 2015, the year in which the 308 GTi was introduced, it had developed the near-500bhp 308 Hybrid R prototype to a high enough standard that it allowed journalists to drive it. And although a turbulent few years of market conditions since put paid to that car’s chances of making production, it has just launched this week’s test subject – the 508 Peugeot Sport Engineered – with which, it claims, its performance engineering department is stepping forwards with both feet into a new electrified era.