The new Lotus Evija has been shown in a multitude of new colours and specs as the brand details its state-of-the-art configurator.
Claimed to be the most powerful production car in the world, the 1973bhp electric hypercar goes into production this summer (providing the lockdown lifts in time) while the production run for this year is sold out.
A video of the newly designed configurator show how the ordering experience begins for buyers. New shots also detail the car in Atomic Red with a carbon black pack. Autocar had a chance to play with the high-tech configurator, and meet the team behind it, last month.
The Evija is being built in at a refurbished facility at Lotus's headquarters in Hethel, Norfolk, called Factory 3. Work on the facility, which is a former Lotus Engineering building that was once home to the Vauxhall Lotus Carlton, is now near completion. Each of the 130 Evijas will be hand-built there.
Lotus has told Autocar that all of the Evijas due to be built this year have already been sold, although it hasn't given an exact figure.
“With our new factory ready, we are ahead of the pack in the emerging EV hypercar segment and 100% ready for some healthy competition," said Lotus boss Phil Popham, an indirect reference to the likes of the Pininfarina Battista that have so far remained quiet on sales.
Dynamic testing of the car is also well underway at Lotus's Hethel test track, which sits adjacent to the Evija production facility.
Gavan Kershaw, director of vehicle attributes at Lotus, said: “Physical prototype testing at speed is a landmark moment for the Evija and hugely exciting for everyone involved. Our aim is to make sure it’s a true Lotus in every sense, with exceptional performance that’s going to set new standards in the hypercar sector.”
While most track testing will be done at Hethel, Lotus claims it will use other demanding European circuits, too. "Over the coming months several prototypes will cover many thousands of miles and hundreds of hours of driving assessment, including on public roads" the maker said in a release.
Each of the 130 due to be built will be priced at £2.04 million. “Target specifications” include four-wheel drive, 1254lb ft and torque vectoring, giving it a 0-62mph time of less than three seconds, a 0-186mph time of less than nine seconds and a top speed of 200mph-plus. A production slot can be reserved with a refundable £250,000 deposit.