However, Genesis boss Manfred Fitzgerald insists the focus for the new model is less about all-out performance and more about delivering first-class customer satisfaction. “Ever since we launched the Genesis brand, we have continued to seek innovation. We want to lead the market as a latecomer; we are working to ensure Genensis’ competitive edge in safety, design, technology and comfort,” he says.
Fitzgerald’s comments are backed up by the latest JD Power Initial Quality Study, which put Genesis at the top of 13 brands in the premium segment.
At 4685mm in length, 1850mm in width and 1400mm in height, the latest Genesis model is 61mm longer, 39mm wider and 31mm lower than the 3 Series sedan.
The G70 also receives a wheelbase that is 25mm longer than its key BMW rival at 2835mm. Buyers can choose between standard rear-wheel drive or optional four-wheel drive, with each of the three engines on offer in the domestic South Korean market.
Like all its key premium rivals, the new Genesis model uses a multi-link rear suspension. It is allied to a mechanical limited-slip differential and, in four-wheel-drive versions, a torque vectoring function. Genesis claims a front-to-rear weight distribution of 50/50.
Genesis is out to disrupt the premium brand status quo with a string of new models planned for launch by 2021. Along with the G70, G80 and G90, the brand is also readying a range of SUV models, the first of which was previewed by the GV80 concept at the New York motor show in April. It is planned to form a three-strong line-up of SUVs that will be followed by the upcoming GV70 and GV90.
While the existing G80 and G90 were conceived within Hyundai’s traditional research and development structure, the G70 is the first to reflect design and engineering input from a hand-picked team, including ex-Bentley design boss Luc Donckerwolke and former BMW M lead engineer Albert Biermann, working under a separate Genesis structure.