Currently reading: Ferrari to unveil two new models this year
Major range expansion set to continue despite Covid-19 disruption
James Attwood, digital editor
News
2 mins read
24 April 2020

Ferrari plans to reveal two new models this year, and its commercial chief has hinted they will continue the push into new markets.

The firm launched five new models in 2019, including the F8 Tributo, SF90 Stradale and Roma, as part of a major range expansion that’s set to include 15 cars in a five-year window.

At the unveiling of the Roma, Enrico Galliera said 2020 would be “a year of consolidation” to support those launches. But when asked more recently if that meant Ferrari won’t unveil any new cars this year, he told Autocar: “We’re always planning to do something more, and we intend to make some news. We will launch two new models by the end of the year.”

Galliera was speaking before the Covid-19 pandemic forced Ferrari to suspend production at its Maranello factory, and the ongoing threat could lead to the unveilings being delayed.

Ferrari is understood to be amending its plans for the rest of this year before an investors’ presentation in May but, with production slated to resume this month, it could still continue with its expansion.

According to Galliera, the new cars were scheduled to be revealed in the second half of the year before the closure. While he wouldn’t offer any details about them, he did hint that they will continue Ferrari’s range expansion, saying: “We’ll keep looking at new, untapped markets.”

Regarding 2020, Galliera said: “We need to consolidate the launch of our five products from last year but, while doing that, we don’t stop looking for opportunities to grow as a company and business.”

When asked what segments Ferrari is looking at, beyond the Purosangue SUV that’s due in 2022, Galliera said: “Potentially every segment is of interest to us, with the caveat that Ferrari is in the luxury sports car market.

“We can enter every market in which we can deliver a car that meets our position as a luxury car firm. We have certain limitations connected to the [sportiness] of the car: Ferrari is a sports car manufacturer.

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“When we look at new segments, we have to keep in mind the soul and positioning of the Ferrari brand, and that’s our only limitation. There are some natural segments, such as sports and GT cars, but we can look to others as long as they’re consistent with our heritage.”

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Comments
12

24 April 2020

It's more than time for a new 4 seater V12. 

24 April 2020

A Ferrari SUV will make any 4-seater or 2+2 obsolete, including the weird-looking shooting brake model formerly known as FF. 

24 April 2020
voyager12 wrote:

A Ferrari SUV will make any 4-seater or 2+2 obsolete, including the weird-looking shooting brake model formerly known as FF. 

24 April 2020
tuga wrote:

It's more than time for a new 4 seater V12. 

I honestly don't see era where four figure horsepower is so easily attainable that a large capacity engine like a V12 is viable, yes, it may make a nice sound, but, that's all.

24 April 2020
Peter Cavellini wrote:

tuga wrote:

It's more than time for a new 4 seater V12. 

I honestly don't see at this time when a four figure horsepower is so easily attainable from a third of the capacity, yes, yes, a V12 may make a beautiful sound, but, that's all.

25 April 2020

AutoCar has a very talented guy who does all the artist impressions. Would have been a nice touch to see the name of Hanko*k or Ho*sier on the tirewalls.

24 April 2020
I was blown away by the design of the Koenigsegg Raw concept yesterday and yet, parked next to the Ferrari SF90 Stradale, it comes a close second.
Ferrari are the leaders in designing emotive motor cars.(for me at least). Looking forward to the new models.
Well done and thank you Ferrari design team.

24 April 2020

Makes you wonder why designers get paid so much and take so long to come up with a suitable shape.  The Autocar mock looks pretty good and with a bit of tinkering it could be practical too.

24 April 2020
xxxx wrote:

Makes you wonder why designers get paid so much and take so long to come up with a suitable shape.  The Autocar mock looks pretty good and with a bit of tinkering it could be practical too.

I too thought their rendering would work really well as a genuine Ferrari concept, and as such an actual car, well done Autocar!

24 April 2020

their 2019 cars can be bought easily...  F8 trib can be bought but how many SF90 or Roma's are in customers hands?  

They have gone new car mad since they went on the NY stock market and the owners are getting the latest shiny model when it is no longer the new shiny model.

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