The Purosangue name is also used to describe the family of new GT models Ferrari plans to launch over the next four years, with a claimed push towards versatility and comfort. Among them will be a replacement for the GTC4 Lusso, whose own future doesn’t depend on the launch of the SUV.
All the Ferrari GT models, including the SUV, will get a completely new interior layout based around what it calls an ‘eyes on the road, hands on the street’ approach. Among the features will be a new steering wheel design, new infotainment, a head-up display, new instruments, new ways of operating the cabin controls, rear-seat entertainment and improved ingress and egress.
Leiters also detailed some of the engineering challenges being faced while Ferrari develops its first SUV.
“With space, how can we ensure that there is the right easy, ergonomic comfort on board? How to combine the sporty layout with a more comfort-orientated design? What to do with HMI [human machine interface]? Our HMI is driver-orientated, but how can it be more democratic? What are the comfort features? What is a Ferrari’s pure DNA on a car for comfort?
“It’s a challenge, an opportunity and fun. I like it very much. Some concepts are close together, but with cars like 175 one thing we want to do is structure the product range and have something different.”
Leiters said the two new architectures provided much greater flexibility between future Ferrari models.
“We’ve not said there definitely will be V6s or V12s but we have foreseen it,” he said. “My job is to give the company an opportunity for models. Then they tell us what they need from a market POV.
“In the function of different customer requirements, do we need space? Six or eight cylinders? A long wheelbase? So we can offer V6, V8, V12, front or mid-engined, hybrid or not, two-wheel drive or four-wheel drive, 2+0, 2+2 or four seats; vary the wheelbase a lot. We’re able to manage very easily and have a very low impact doing it.”
Head of design Flavio Manzoni said the designers had been working with engineering right from the start to ensure optimum proportions for what is set to be a controversial model for the brand.
“You start defining the design of the car in the first steps,” he said. “In that defining phase we work with the engineers. We can determine the proportions and the dimensions to have a very good base to work from. That’s the case for the SUV as well. Many SUVs are derivatives of other cars. Designers have many constraints due to the technical base. In our case, it’s no compromise.
“If we don’t start together with engineers, defining together with the package, it’s a problem. I praise a lot of the collaborations when we start a new project.”
The Purosangue's rivals