Ferrari is stepping up development of its eagerly anticipated SUV, which will push the brand in an entirely new direction for comfort, interior design, space and powertrain technology.
Due in 2022 and being developed under the codename Purosangue, which translates as ‘thoroughbred’, the Ferrari SUV promises to be like no other performance or ultra-luxury SUV on the market thanks to positioning unique from the likes of the Aston Martin DBX, Bentley Bentayga, Lamborghini Urus and Rolls-Royce Cullinan.
The SUV, also known internally as ‘175’, is one of 15 new Ferraris announced last year and set to launch by 2023. They will be built off two bespoke architectures giving two distinct model lines, one for mid-engined supercars, such as the imminent F8 Tributo, and the other for front-mid-engined GT-style cars, including the new SUV.
“I’m convinced on this car and the technical concept,” Ferrari’s chief technical officer Michael Leiters revealed in an exclusive interview. “I think we’ve found a concept and a package which is on one side a real SUV and will convince SUV customers to buy it, but on the other side there’s a huge differentiation of concept to existing SUVs.”
That concept is based around Ferrari’s ability to mix a bespoke architecture – as opposed to one shared across a wider group, such as the Volkswagen Touareg and Audi Q7-derived MLB platform used by the Bentayga and Urus – that not only endows the car with Ferrari levels of performance and dynamic ability but also the space, comfort and user-friendly cabin required of an SUV.
“The challenge is to open a new segment for Ferrari,” said Leiters. “We always have very, very sharp positioning. It helps to develop cars in a certain, focused manner and easily decide certain trade-offs.
“The trade-off decision is totally different for us here. We will have totally new engineering challenges.”