Audi design boss Marc Lichte is eager for the brand to produce a luxury coupé to rival the upcoming BMW 8 Series, but does not believe that market demand is currently strong enough to justify such a model.
When asked about Audi’s lack of presence in the segment, Lichte said: “I love the shape of a two-door coupé, but it is also true that the [sales] volumes [for them] are much lower than for four-doors. In the future, who knows? We have many ideas in this direction.”
The luxury coupés sector has enjoyed a resurgence with the forthcoming 8 Series, which will go head to head with the Mercedes-Benz S-Class Coupé, as well as the new Polestar 1, which will be the first model from Volvo’s new performance sub-brand.
Audi has shifted its attention away from two-doors in recent years, but the Prologue concept car, revealed at the Los Angeles motor show in 2014, hinted at how a range- topping coupé from Ingolstadt might look.