Aston Martin’s new plant in St Athan, Wales will be the epicentre for the brand's electrification strategy, as well as the home of its super-luxury Lagonda brand.
Spearheading the electric push at Aston Martin, the Rapide E will be produced at the site in 2019, when doors officially open. In 2021, the Lagonda luxury brand's first car will enter production, as part of an all-EV line-up of Rolls-Royce rivals.
The plant's construction is now in its third and final phase, with the production lines on the way to completion, laying the groundwork for the manufacturer to launch its new DBX crossover in 2019. Although not every car produced at St Athan will be electrified, the brand aims for every car in its line-up to have an electrified option by the mid 2020s.
At St Athan, the offices, reception area and staff restaurant were already completed before the end of the project's second phase, so now the ex-Ministry of Defence site's three super-hangars are being converted into a modern production facility in time for the DBX's launch. The first development prototypes are due to be built before the end of the year.
Entering the world's fastest growing segment, the DBX (pictured below in the middle) has massive potential to expand Aston Martin's sales and enable it to tap into new markets. It will be the first of Aston Martin’s seven planned new models, which are being developed to build on the British firm's recent sales success that hit a nine-year high in 2017.
As such, the St Athan site will play a significant role in growing Aston Martin production numbers. It will also be a key location in developing Aston Martin's electric and hybrid models, the first of which, the Rapide E, is also due in 2019.