Palmer told Autocar that it had not been a foregone conclusion that Aston's new plant would be within the British Isles simply because of the company's heritage: "If you asked me at the start of the selection process whether I would have liked the facility to be built in the UK I would have said yes, but the ‘made in the UK’ factor didn’t have a huge weighting attached to it during our evaluations because not all of Aston Martin’s board have the same affiliation as I do for this country.
“However, we did our due diligence on about 20 sites and Wales was the unanimous choice. It wasn’t the largest in terms of the size of the [grant] cheque on offer, but it won for many qualitative and quantitative reasons.
“In terms of timing, it had a lot going for it because St Athan is an existing facility and we don’t have to the level the buildings and start from scratch. The crossover will to take us into a new market segment, and the benefit of not having to build a new facility from the ground up cannot be underestimated – it is one less thing to think about.
“It is good both logistically and in terms of the supplier network, and it has a good access to the kind of talent we need to recruit with organisations such as Cardiff University being close by. Furthermore, Wales worked very hard and really wanted us here.”
First Minister of Wales, Carwyn Jones, said: “I am delighted to officially welcome Aston Martin to Wales. We have been working closely with the company for almost two years in the face of fierce competition from other potential sites across the world. Our success today is testament to the reputation, dedication and skills of the Welsh workforce, all qualities that are synonymous with such a luxury, hand-crafted brand as Aston Martin.
“Today is the start of a long-term relationship between Wales and Aston Martin. We will work together in building on the strong foundations of our partnership to nurture a prosperous and rewarding future for this iconic company and its skilled workforce in Wales.”
Prime Minister David Cameron added: “Aston Martin is an iconic British brand and the decision to invest here shows real confidence in our economy. With our economic strengths and easy access to European markets, the UK automotive sector is thriving. It is one of the biggest in Europe – and the most productive – and Aston’s creation of up to 1000 new jobs in Wales and the West Midlands is welcome news.”
St Athan will be the sole production facility for the new Aston Martin crossover vehicle, which won’t necessarily take the DBX name it was given when shown as a concept at the Geneva motor show in 2015.
Palmer said: “We showed the concept a year ago, and we’re now in the design phase, working on the dimensions of the production car. We expect to start developing the St Athans facility about one year from now.”
Another important factor in the investment in a new production facility was that Aston Martin has now decided to base the production version of the DBX upon a modified version of the new aluminium-bonded structure that is due to underpin its new generation of sportscars. In the months following the concept car’s unveiling in Geneva last March, it had been speculated that it could use underpinnings from Aston’s technology partner Daimler, such as the GLC’s platform.
“We made the key decision to go with an aluminium bonded structure for DBX, as opposed to go with a steel-based structure sourced from elsewhere, so it will be made in the true Aston way. It will be a pure Aston, with the only difference that it is a 4x4,” said Palmer.