Jaguar has been ranked number one in the JD Power/What Car? customer satisfaction survey. Kia's Sportage was rated as the most satisfying car to own
31 May 2012

Jaguar has claimed the top spot in the JD Power/What Car? customer satisfaction survey after knocking Lexus into joint second place alongside Skoda. The Japanese marque has ranked number one for the last 11 years.

The Kia Sportage was rated as the most satisfying car to own, beating the Jaguar XF and Toyota Prius. The XF also gained 15 places from last year to take the Executive Car of the Year title.

Owners rated Jaguar’s dealer network more highly than any other. Despite not being built since 2009, Jaguar’s X-Type took second place in the compact executive category, behind the Lexus IS.

Jeremy Hicks, managing director of Jaguar Land Rover said: “To be awarded the Number One spot by JD Power is a huge honour – not only for the staff of the 90 Jaguar dealers in the UK but for the employees at the Castle Bromwich factory and the talented designers and engineers in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result."

It was a poor result for GM-owned Chevrolet and Vauxhall, which were rated as the car makers offering the poorest levels of satisfaction. The Vectra was rated as the worst car overall, with owners citing problems in almost every area.

The JD Power/What Car? survey researched 18,000 owners, who rated their cars’ performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction after owning them for a minimum of two years.

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Our Verdict

Jaguar XF 2008-2015

The Jaguar XF is a sublime British executive saloon. It has a tremendous interior and even greater dynamics

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31 May 2012

Oh and Volvo beat BMW, the Freelander beat the 3 series, I wonder if people will still be so praise worthy of the "Ultimate rep mobile" now Wink  

31 May 2012

Citytiger wrote:

Oh and Volvo beat BMW, the Freelander beat the 3 series, I wonder if people will still be so praise worthy of the "Ultimate rep mobile" now Wink  

No, the praise will stop and it'll be castigated from all quarters. Only in your dreams, though, you sad soul.

31 May 2012

As I've said several times before, these types of surveys - albeit giving a broad general picture of how things really are - contain so many anomalies that they cannot be taken with anything more than a pinch of salt IMO.

One example is the Merc A- and B-Classes - one is at the top of the class, the other has gone down quite a few places compared to last year's result...and we all know that the B-Class is practically a LWB A-Class.

Another example is the Aygo, 107 and C1 - they're also the same car underneath and are built at the same factory; of course, I wouldn't expect their results to be identical (because of the dealer ratings), but I'd expect them to have similar rankings and it is unacceptable that, for example, "the 107 couldn’t compete with the Aygo on trim quality. Drivers couldn’t get comfy. Seat adjustment settings, heating and rear space were criticised." Why weren't these problems mentioned in the case of the Aygo? Everything apart from the badges, dealers and some exterior design details are the same!!!


- Follow your own star -


31 May 2012

Jaguar ownership can gave rise to minor issues like most European cars. But the dealers work hard to get it right, Jaguar largely back them they all have a human touch that I never saw in a BMW dealer. Finally the cars generate an emotional attachment they are really sweet to drive. I'd score them highly even if some of the other "appliance" cars ultimately have fewer problems.

31 May 2012

The thing with this sort of survey is that it encompasses much more than the reliability of the car, which so many people do not realise. So there will be many punters who will instantly think that JLR cars are the most reliable available, yet those in the know would still pick a Lexus (or indeed any other Japanese car) over a Jaguar if build quality was your main requirement (although many JLR products are much more reliable than they were years ago).

Furthemore, this survey looks at 'problem' cars per number recorder rather than as a percentage against the overall numbers of models sold.

31 May 2012

although i'm sure its not the most reliable brand around having a good customer service relieves some of the trouble

they came, they saw, they lolled

31 May 2012

It's a satisfaction survey, so generally shows how well the dealership and manufacturer handle the complaint should one arise, rather than the amount of complaints in the first place, but good to see Jag doing well as usual - it may simply be a sign thet Lexus has slipped a bit recently.

1 June 2012

...this: " The Kia Sportage was rated as the most satisfying car to own"!

It seems, the owners of some makes are far more likely to complete these surveys than others.

1 June 2012

As I've posted several times, we as a company run three Jaguars ( two XF's and an XJ ) and two Discovery's. One XF is the first of the 3 litre deisels, and has done close to 100,000 miles and like the other JLR vehicles we run, has been perfect in service, and only ever seen the dealer for routine servicing and a couple of recalls. The only down side for me has been the disgraceful service of my Land Rover dealer in Guildford, and the arrogant attitude of  it's owner Inchcape. But the solution to that is simple, I'd never do buisiness with either again, and there are plenty of other dealers keen to help. 

1 June 2012

The biggest surprise is that merc have a car in the top 10!


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