Most popular of all in the final year of its lifecycle, the third-generation Sportage registered more than 100,000 sales across Europe last year, more than a quarter of the firm’s overall volume on this continent.
It benefitted from being one of the better crossovers at a time when more people started to want such a vehicle. It’s also proof of how uncomplicated the car business can be. Offer us attractive styling, lots of practicality, creditable ride and handling and a strong value proposition and we’ll buy in our droves.
If success is that simple, of course, it shouldn’t be so difficult for Kia to repeat it with this, the fourth-generation Sportage. But the more closely you investigate this new crossover, the more you realise that ‘more of the same’ isn’t quite what Kia is after.
With a broader range of engines and transmissions, more power and performance on offer, more advanced cabin and safety technology, more svelte and sporting design features and, yep, more ambitious prices, the new Sportage is clearly part of a wider effort to gradually inch Kia upmarket.