Land Rover has come out at the top of the list of automotive brands in the July 2016 UKCSI (UK Customer Satisfaction Index) survey.
The brand placed third overall, below Amazon and Wilko, and tied with M&S and Waitrose. The next most successful car maker was Kia, which placed 17th in the survey.
Land Rover was one of the most improved brands, with a 5.5-point improvement over its score in the same survey in 2015, although an even bigger winner in this respect was Suzuki, which garnered a 9.1-point increase in customer satisfaction. This was the largest increase of any brand, automotive or otherwise, in the survey.
Suzuki put out a statement in response to the accolade, in which its aftersales director Denis Houston said: “We are delighted with the results shown, and this clearly reflects our ongoing investment and the great lengths that Suzuki goes to in order to ensure that every motorist receives the very highest level of service.
“We are extremely pleased that the efforts of our dealer network have paid off, and we will continue to strive for even better scores in 2017.” Suzuki also put some of its success down to a new service scheme, aimed at improving customer service in aftersales.
Land Rover also responded, with Jaguar Land Rover UK Managing Director Jeremy Hicks commenting: "We're obviously delighted with the result. We continue to strive to deliver an excellent product and ownership experience for all our customers."
In spite of this overall positivity, Skoda and Audi, two Volkswagen Group brands that featured in last year’s top 50, dropped out of their respective 11th and 35th places this year. The individual scores for non-top 50 organisations were not published, however, so it’s not yet known to what extent the two brands' reputations might have fallen.