The original Land Rover was launched 70 years ago today (30 April), and the company is marking the event with a special celebration that was broadcast online (video below).
The Land Rover Series On was launched in 1948 at the Amsterdam motor show, having been conceived by Rover in the aftath of World War Two. With demand low for the luxury cars the firm had previously produced and the firm's factory damaged during the war, the company decided to develop a Jeep-style off-road vehicle for agricultural use. It was originally launched with a single, 1.6-litre, 50bhp petrol engine.
The machine proved to be a huge hit, with the line-up of Land Rover models rapidly expanding. In 1978, Land Rover was spun off into its own company, which is now owned by Tata Motors.
Tonight at 8pm BST, the Coventry-based car maker launched a live online broadcast from the Land Rover Classic Workshop that featured originals such as ‘HUE’, the first prototype Land Rover, and the first two-door Range Rover, as well as current models including the Range Rover Evoque and Range Rover Velar.