It's exactly 70 years since the first Land Rover was revealed at the Amsterdam Show, and the company has all the celebration stops out to make it a big moment.

We've already had a 70-car cavalcade (I drove a 1980 Range Rover) and the great and good have been touring Land Rover's fantastic classic Works HQ just outside Coventry, looking at famous cars, half-built restorations and superb cars waiting for titivation. Especially big-price Series Ones (a dozen built and sold so far) and early Range Rovers.

Land Rover at 70: a picture special

We've had the Series One birthday cake (suitably distressed) and now we're starting a half-hour YouTube TV programme being produced as live ("we want lots of energy from you") fronted by Andy Jay and Quentin Willson. Lots of people in black are suddenly walking back and forth and there's lots of coaching from the florid floor manager.

Jaguar Land Rover opens new Classic HQ (from June 2017)