Q: How did Jaguar get the I-Pace to market before rivals?
A: “I don’t think we answered the questions needed to make an electric car before anyone else, as the whole industry is doing it. But we had some very strong-minded individuals, like Dr Wolfgang Ziebart [JLR’s former engineering boss] who said we are going to do this and that it is the right thing to do. It built up a head of steam, and tapped into the fact we rise to engineering challenges in the UK. We like those kinds of challenges.”
Q: How long did it take to make?
A: “We started three years ago. The project was X590 – the brief from Dr Ziebart was to make the best Jaguar electric car. Then it changed to making the best EV in the world. The project then changed – it started out as only a research project, but then we started to solve all the problems and it became real.”
Q: How will the I-Pace evolve over its life?
A: “You can expect constant updates. As an industry, the car has to stay relevant. With electric cars and over-the-air updates, the car is no longer out of date soon after you drive it out of the showroom. Most cars get quickly out of date, but we have the ability to update now over the air.”
Q: Will you produce other variants of the I-Pace?
A: “The mindset of an electric car buyer is completely different – it’s not about being faster or slower, it’s more about how it fits into a lifestyle. It’s not really about power – you can change the power but you don’t necessarily feel that level of difference.”
Q: Will it spawn other versions over time or be a moment in time car?
A: “It will evolve and continue to do so with software. It’s not a moment in time car, it’s a great car and a great Jaguar, and with technology we want to develop and build on.”
Q: How can it inform other Jaguars?
A: “Both in the mindset and in other EVs. It will inspire our interiors to move forward – we acknowledge what we need to do to Jaguar interiors and the I-Pace will inform our thinking. We now have all the lessons of building an electric car and that stands us in good stead. The mindset shift puts us in great shape for the future. There’s a buzz on EVs, and all engineers here are revved up for the possibilities.”
Q: Is there scope for Jaguar to be radical and only make electric cars?