Reports in German management magazine claim Adrian Hallmark will take helm of VW Group's luxury car brand
22 September 2017

Bentley chairman Wolfgang Dürheimer is to be replaced by Adrian Hallmark, currently strategy director at Jaguar Land Rover, according to a report published in Germany’s Manager Magazin on Friday.

Hallmark to replace Durheimer as Bentley boss 

Rumours of an imminent departure of Dürheimer (pictured below) from Bentley have been circulating for some weeks now, with earlier reports suggesting Audi Sport boss Stephan Winkelmann could be in line to take control of the British car maker, which, together with Porsche and Bugatti, forms part of the Volkswagen’s so-called premium car division.

Opinion: How Durheimer helped fuel Bentley's growth 

But while Winkelmann appears set to replace Dürheimer as president of Bugatti, Manager Magazin suggests the Volkswagen Group has selected Hallmark to head up Bentley.

Hallmark previously served on the Bentley board in a position responsible for global sales and marketing. He has also acted as executive vice-president for Volkswagen of America and regional director for Volkswagen Asia.

The Volkswagen Group has declined to comment on the speculation linking Hallmark with Bentley.

Officials close to Dürheimer say he has already expressed a desire to step down as Bentley chairman and Bugatti president.

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Comments
10

22 September 2017

Can I throw my hat in the ring?

22 September 2017

do not think the name Roa dRove ris any good,it is though they would be embarassed by naming it simplty Rover ,bring back Daimler that would be agreat laugh in Germany, asthey will be unfamiliar with that Uk Brand .All that free advice  from us.

23 September 2017
Dear SkiKid, I'm not sure what you're on about but maybe you don't know that Daimler isn't a British brand. There was a British company called Daimler Motor Company Ltd (back in the late 1800's) but that was formed following agreement to use the name from Gottlieb Daimler (the man behind Daimler Motoren and one of the founders of what became Mercedes-Benz, which still comes under the Daimler parent company) and from memory cars produced under DMC Ltd still used engines from Daimler Germany.
There have been notable Daimler branded cars in the UK as stand alone vehicles and badge-engineered ones under Jaguar but ultimately the brand traces its heritage and name back to Germany so, with respect, your point seems moot.

22 September 2017

One lives in hope that the 'strategy' will change at JLR, then!

22 September 2017

On the evidence of his efforts to date, this is good news for Jaguar Land Rover.Commiserations to Bentley. 

22 September 2017

of the strange hiatus in producing a new Defender, I actually think JLR have been doing a pretty good job without my help. But it would be a dream job.

23 September 2017

Well, on the plus side, the Evoque and Jaguar, but...on the minus side, scrapping the Freelander because they had continually driven it up-market - now look at the success of the Vauxhall Mokka!  Huge mistake by JLR.  Failure to produce a small 4x4 is unforgiveable, when the Yeti has done so well, too.  Competing with themselves by having FOUR models all in the same price bracket.  Discovery and Range Rover too similar.  Failure to keep the Discovery's brilliant boxy shape, and instead produce an ugly thing.  Failure to use their brand in other things.  Continually going up-market and up-price.  The big money is in more-affordable models.  And lastly, the abysmal failure to replace the Defender, when they knew for years that they would scrap the old one.  Strategy change at JLR can't come soon enough.

24 September 2017

Maybe Daimler have been greatly affected by the supposed bias of autocar towards JLR and hired him on this basis to guarantee better ratings in the press?

 BTW, I am being flippant.

re: mokka. Freelander about twice the size of a mokka, not even the same segment. Super mini SUVs all the rage, but a freelander was never super mini size. So not a direct market challenger. The argument should be "why they didn't drop a size?" but they did with the evoque. Which is a run away success in the more premium segment. And LR is not a pile 'em high oversupplier, they just are not big enough.

Spanner

24 September 2017
Spanner wrote:

Maybe Daimler have been greatly affected by the supposed bias of autocar towards JLR and hired him on this basis to guarantee better ratings in the press?

 BTW, I am being flippant.

re: mokka. Freelander about twice the size of a mokka, not even the same segment. Super mini SUVs all the rage, but a freelander was never super mini size. So not a direct market challenger. The argument should be "why they didn't drop a size?" but they did with the evoque. Which is a run away success in the more premium segment. And LR is not a pile 'em high oversupplier, they just are not big enough.

Spanner, I am sure you meant to say "VW", as it is they that own Bentley, NOT M-B !!

25 September 2017

Spanner, the Freelander was just 8" longer than the Mokka.  I've had both cars, and they were very equal.

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