The 2019 Toyota Supra
New subscription-based marque Lynk&Co is aiming to sell cars to “people who don’t want to buy cars”, and boss Alain Visser said this approach has changed the way he recruits. The former Ford and Volvo executive explained: “When I used to recruit people, my first question was: ‘What do you think about cars?’ If they weren’t wildly enthusiastic, I’d tell them no. Now, if they say ‘I don’t really drive’, I usually hire them.”
The development of the Toyota Supra kicked off in May 2012, when the firm’s chairman called the GT86’s chief engineer, Tetsuya Tada, and told him to go to Munich to speak to BMW about a possible joint venture. Two years later, the idea of a Supra was rubber-stamped.
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