The launch of the Hyundai i30N, and with it the true start of the Korean firm’s N performance division, has been a long time coming – and the signs have been there for years.

“When we launched the World Rally Championship car in 2013, it had N branding all over it,” says Tony Whitehorn, Hyundai UK’s chief executive. “People went, ‘What the heck is N?’. It was always on the cards, and it shows the planning that’s gone into this. The purpose of going into the WRC was for N.”

Hyundai i30 N revealed at Frankfurt Motor Show