N division will soon release the i30N – which can be seen in a Hyundai video and is the company's first hot hatch variant of a regular model. This car, despite its hot hatch status and a power output of more than 259bhp, will focus more on driver experience than the outright performance required to achieve the fastest recorded front-drive lap, according to a Hyundai spokesman.
Tony Whitehorn, Hyundai UK CEO, added: “It’s got to be a halo vehicle. Our brand has moved from being a budget brand to a mainstream one. What we now need to do is add personality. N is the brand to do it with and now is the right time to do it.”
The 'N' in the division's name stands for both Nürburgring and Namyang, Hyundai’s Korea-based centre for R&D. Hyundai’s i30N has been spotted testing at the famed German circuit many times during its development. It's unusual that a brand so intrinsically linked with the track is not attempting to set a headline-grabbing lap time there. However, the decision is more understandable for a fledgling performance brand.