Slogans take years to sink into public consciousness, even if they’re very clever
The best slogans are those that stay around for decades, but reinvented ones come with a big problem
The Hyundai Ioniq 5 N has endless driving mode combinations
With Hyundai's Ioniq 5 N having 2000 combinations for its drive modes, has it all gone too far?
Bloodhound is looking for £12 million - is it the project's last shot?
The next generation Qashqai could be a symbol of the continued strength of our car industry
Nissan has committed to manufacturing electric successors to the Qashqai and Juke in Sunderland
Prior discusses the influence of the Lotus 340R, and just how feasible is mega-miling a car?
Motorists are finding some of the latest safety features, that will have to be fitted, annoying
In-car safety systems are getting more intrusive, and firms are vilified if they don't fit them - does the public care?
Yamaha OX99-11 pre-dates other F1-inspired road cars but never really worked
Prior recounts an obsession with Yamaha's OX99-11 and its modern equivalent; is amazed at the V8's longevity
Alpine A110R feels especially feathery – could this be down to its lightweight wheels?
Lighter wheels bring tangible benefits to handling, but there are more user-friendly materials
Prior decides that no punishment is too great for those who exit a roundabout without signalling
Prior was pleased Porsche bosses didn't disclose the 911 S/T’s Nürburgring lap time
Prior’s Oxon has, like many parts of the country, been disfigured – and for what?
Our editor-in-chief discusses his answers to the UK's recently canceled HS2 project
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F1's technical chief said the sport is "committed to promoting sustainability”
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