As a motoring journalist, I’m always intrigued to see the trends of motor shows – which companies choose to attend and not attend – and how that reflects the current industry mood.
Back in 2009, as we tried to climb out of economic depression, there was a notably sombre mood at the European motor shows. Now, things are more stable, but manufacturers are still making prudent decisions on where they choose to appear.
So, back to Jaguar, which chose an event with virtual reality and glossy celebrities two days before the press day of LA motor show, to showcase its shiny new all-electric model.
The manufacturer might say that the show just happened to fall at the correct time for the launch of the car (I’m still awaiting a comment), but a marked decision to launch it in California belies far more than that.
It's liberal California - probably the state most coherently opposed to Donald Trump - that pushes the electric (and hybrid) car agenda in the States. Actor Leonardo DiCaprio was cruising around in a Toyota Prius in the Hollywood Hills long before alternatively fuelled vehicles were mainstream like they are today.