Push your way through the crowds at the Mobile World Congress (MWC) in Barcelona, Spain, and you’ll notice a peculiar presence among the usual technology and phone innovators.

Nestled alongside stands for tech monoliths such as Orange, Nokia, and Samsung are car manufacturers including Seat, Ford and Peugeot.

The world’s biggest exhibition for mobile phones might seem an odd backdrop for the automotive sector, but MWC provides a platform for manufacturers to raise their profiles as technology pioneers.

Seat has been here for three years, but this is the first year it’s had its own stand. It took the opportunity to launch an electric concept car, showcase new technology and announce its ambitions to be connectivity frontrunners in the automotive sector.