It’s not hyperbole to say the Volkswagen ID 3 will be one of the most significant cars in the history of the company. The first fully electric car developed on Volkswagen’s all-electric MEB platform, it is the spearhead of a hugely ambitious electrification programme across the entire VW Group.

Volkswagen to reveal new logo at Frankfurt motor show

As with the Beetle and first-generation Golf, it represents the start of a new era for Volkswagen. In recognition of that, when the ID 3 is unveiled at the Frankfurt motor show next month, the firm will also undergo a wholesale brand revamp. That starts with a reworked logo, which retains the familiar circular VW design but with a simpler, two-dimensional design. Logo experts would probably describe it as ‘cleaner’, and it looks perfectly nice – particularly with the neat touch that it will appear in slightly different colours (electric cars get a white badge, combustion-engined machines a metal one, and GTI machines will get a red version).

But there’s more than just the new logo. There’s a new design scheme, new colours (light blue joining white and blue as official company colours), a new font, a new ‘sound logo’ and more. There’s even an official new voice: Hollywood star Scarlett Johansson… well, the actress who dubs her films in German, at least.