Currently reading: The Atomic age: celebrating 25 years of Ariel

To mark the 25th Anniversary of the Ariel Atom, we look back – and forward – at a great British success story

Compared with any other start-up sports car maker you care to mention, Ariel’s first 25 years of existence have been remarkably wrinkle-free.

The company made a profit on its very first production car, an Atom 1 sold early in 2000, and it has been impressively viable ever since. Ariel’s founder, designer Simon Saunders, remains in charge.

He is still the driving force behind the creation of new products that are both progressive and in character with that first Ariel. He is joined these days by his son, Henry, as managing director, because the business has grown considerably in the past quarter century.

Today’s Ariel buyers cheerfully wait for around nine months for the car they have configured to be delivered, because the company’s brand values are as unique and well defined as ever, and every year the renowned quality standards get better still.

Such achievements have not been easy, and the company’s grasp of the many different facets of the car business must surely be the envy of far bigger automotive concerns.

Ariel has created a unique product line-up recognised for delivering superior performance in a crowded, cut-throat field. It has built a new reputation for a famous old name. It has set up a manufacturing operation, finds buyers without the help of dealers, has established servicing facilities and controls its own spares and used car operations – and all from a tiny industrial estate that used to be a Murco service station, just outside Crewkerne, Somerset.

Along the way it has produced 1500 to 2000 vehicles – four generations of the Atom, two generations of Nomad off-roaders and a 10-year line of Ace motorcycles – and made all of them desirable enough to command remarkably high residual values.

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Simon Saunders is proud of his achievement, although you would hardly know it in conversation. He’s too busy thinking ahead, plotting future products with his design and engineering staff of half a dozen. He has revelled in being small but believes that for future “sweet-spot” efficiency Ariel may need to grow a little bigger, making around 150-160 vehicles per year and employing 50-60 people in total.

Plans are afoot for a larger and better-planned factory. Whatever happens, Ariel will grow into a company that is capable of making highly desirable cars for the electrified era. Saunders may be celebrating a milestone, but his main interest is looking forward.

The Ariel idea was born when Saunders, who had been a designer for GM, Porsche and Aston Martin among others, took a job as a senior lecturer in design at Coventry University.

An Autocar-backed assignment for students to create a car with Caterham Seven appeal – that wasn’t anything like a Caterham Seven – produced a vehicle with no screen or doors and a prominent tubular spaceframe, called LSC, for Lightweight Sports Car.

A model of the car was shown at the 1993 Birmingham motor show, and Saunders and a student-partner, Niki Smart, set out to investigate the car for production.

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“One of the most productive things you can do with a one-off car proposal is complete it to see the flaws, then build it again,” says Saunders. “The LSC was promising, but it was too small. We built another one in a studio attached to my house, and that’s where the Atom was truly born.”

The first Rover K-series-engined car was sold in 2000. Cars were made in small numbers for around two years, before the Atom was redesigned for the Honda Civic Type R engine. Then came a supercharged version, an Atom 3 (its frame was redesigned for rigidity and comfort), and after that the slicker Atom 4.

An Atom 5 is under consideration, but Saunders believes his skeletal creation may have reached a watershed. Electrification regulations mean Ariel need not embrace full battery power for most of a decade, although Ariel began experimenting years ago and already knows much about the electric cars it will build when the time comes.

Saunders is contemplating both a model that can continue the Atom 4 performance journey and possibly a simpler and more affordable car that recalls the simplicity of the Atom 1. “Our Atom entry level is in the mid-£50,000s,” he says, “and we often sell specially equipped cars costing over £100,000. But I look at that original car’s appeal and wonder if we should be doing something like that.”

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Continuing demand for Atom 4s and 4Rs is so strong that there’s no need to hurry any ‘Atom Junior’ plan. But history says once a plan forms in Simon Saunders’ highly productive brain, it tends to progress with surprising speed.

Thus only a fool would bet against a simplified Atom, perhaps shaving £10,000 or even £15,000 off the future ruling prices, appearing in the future. There’s already one of us in the queue. 

Evolution of the Atom

All four Atoms, back to back, then. It’s rare one gets the chance to do this; I think it’s rare that engineers and marketers even in big car companies get to do this – to take a raft of previous models and see if the latest ones are still holding true to the ethos set by their forebears.

An Atom surely is, though – no? Even placing an Atom 1 and 4 together, they could only be one thing: evolving takes on Ariel’s original sportster. And despite the differences in engineering, they honestly don’t look so dissimilar. Someone uninitiated might not tell them apart.

Don’t be deceived. I’ve driven an Atom 4 quite a bit in the past couple of years, but not a 1 since, well, I can’t remember. And having become used to the way 4s go down the road, clambering into a 1 for the first time in comfortably over a decade (or, gulp, maybe two…) comes as a surprise. 

It’s easier to climb in over its smaller frame, I don’t feel quite so ensconced once inside it (or whatever passes for ‘inside’ an Atom) and there’s nowhere to brace my left foot.

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But it’s absolutely Atomy. Or Atomish. Atomic, perhaps? The driving position is good, and the one-piece seat is more supportive than I remember, especially around the shoulders. But fire it up and get rolling and the experience is, if you had to describe it in a word, fizzy.

The Atom 1 had a 1.8-litre Rover K-series engine mounted directly to the chassis. And while it’s a good, lightweight, responsive engine, it’s a bit rorty and its every vibration directs back through the chassis and into these unpadded seats. Throttle response is light – actually the pedal is a bit too light and responsive – and, while you get back what you put in, you don’t have to put in very much to get it revving.

The ride is lively and connected, too. Bouncy is the wrong word, but there’s an alertness to the whole thing. The steering is quick – I don’t know if the ratio is actually any quicker than that of today’s car, but if anything it’s overly responsive off the straight-ahead.

Directional stability, especially once you throw in a bad road with some off-cambers and lumps, leaves something to be desired. The feeling, slightly, is one of being along for the ride. But overall it feels narrow, compact, smaller than today’s Atom, so you have some space in your lane you can play with.

With ‘only’ 118bhp an Atom 1 isn’t fast by today’s standards, but we’re still talking about a car with more than 200bhp per tonne, so it zips along quite briskly. Brisk enough for modern roads. The gearshift takes some precision: it’s short, quite heavy and narrowly spaced. But while it’s harder to drive than I remember the more modern Atoms being, there’s a real innocence about its enthusiasm.

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The 1 felt very well finished at the time (if you choose to put this much engineering on display, it had to be), so it still stands up well now.

When you climb into an Atom 2, things aren’t vastly different. This, though, was the first Atom to receive a 2.0-litre 160bhp Honda engine. It’s still connected directly to the chassis, but there’s perhaps a more general smoothness to it: the fact that this car doesn’t vibrate like an ultrasonic tooth cleaner marks the biggest difference between Atoms 1 and 2.

It’s a little more refined all around, clearly the product of a company that knew it was onto a winning formula but which wanted an improved version. It’s between 2 and 3, and 3 and 4, where you see bigger differences.

The Atom 3 introduced compliant engine mounts and the new engine brought balance shafts. With an entirely new chassis, including the suspension, the driving position – always something that appealed to bigger drivers who couldn’t get into a Caterham – was even more accommodating, too.

This 3, a later 3.5R, is the 3 at its best. And its most ferocious, owing to a 350bhp supercharged 2.0-litre Honda Civic Type R engine along with pneumatic paddle shifters that fire gearshifts through with the sound of an air rifle. Its steering is calmer than previously, the ride is more composed.

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If it only had 118bhp you would think it was an Atom tamed, but the potency of this one means you still feel like you’re hanging onto its coat-tails if you give it everything. But it just adds more coherence to its make-up than the 2. It’s a more rounded car.

Driving a 3, I might not have believed it was possible to increase the plushness by so much again when the 4 landed, but there’s a further big leap between the Atom 3 and Atom 4 in terms of isolation and refinement.

The 4 is still a lightweight, engaging, involving and lively car, I need to say. But with a bigger chassis that uses thicker-diameter tubing that is more of a climb to get over and which feels like you’re sitting deeper within, allied to lighter steering and a tighter turning circle, it immediately feels like a more mature car.

There’s even a reversing camera. On the move its turbocharged engine softens the edges of its throttle response, and it has a much lighter, longer-throw gearshift than previous Atoms. 

Its ride is now truly compliant and absorbent, its steering responsive but free from kickback. The 4 has less power than the 3.5R, but because its 320bhp arrives in a leisurely, broad fashion – and because the chassis is pliant enough to easily put that power to the road – this is surely the fastest Atom bar none, as well as the least demanding.

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We know from experience that its on-limit handling, a little wayward and roll-oversteery in early Atoms, is today as adjustable and laterally well supported as you could ask for.

And while I say the 4 is plush, we’re talking in relative terms. These are still lightweight, immediately responsive cars and infinitely ‘better’ than Atom 1s. But Ariel’s strapline is ‘serious fun’, and as you move along the evolutionary line, ‘serious’ starts to feel like it’s written in a larger font.

I wonder, with the 5, whether they will shift the dial the other way.

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Matt Prior

Matt Prior
Title: Editor-at-large

Matt is Autocar’s lead features writer and presenter, is the main face of Autocar’s YouTube channel, presents the My Week In Cars podcast and has written his weekly column, Tester’s Notes, since 2013.

Matt is an automotive engineer who has been writing and talking about cars since 1997. He joined Autocar in 2005 as deputy road test editor, prior to which he was road test editor and world rally editor for Channel 4’s automotive website, 4Car. 

Into all things engineering and automotive from any era, Matt is as comfortable regularly contributing to sibling titles Move Electric and Classic & Sports Car as he is writing for Autocar. He has a racing licence, and some malfunctioning classic cars and motorbikes. 

Steve Cropley

Steve Cropley Autocar
Title: Editor-in-chief

Steve Cropley is the oldest of Autocar’s editorial team, or the most experienced if you want to be polite about it. He joined over 30 years ago, and has driven many cars and interviewed many people in half a century in the business. 

Cropley, who regards himself as the magazine’s “long stop”, has seen many changes since Autocar was a print-only affair, but claims that in such a fast moving environment he has little appetite for looking back. 

He has been surprised and delighted by the generous reception afforded the My Week In Cars podcast he makes with long suffering colleague Matt Prior, and calls it the most enjoyable part of his working week.

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