Currently reading: China's GWM primes new pick-up for UK market

Cannon pick-up looks on course to arrive this September as an Isuzu D-Max rival

Chinese brand GWM has hinted that it will enter the pick-up market, priming its Cannon model for a UK launch.

The firm has released a preview image of the pick-up and said it will launch a new “rough, tough and go-anywhere” model next month. The image shows a front end that matches up with the Cannon. 

GWM added that the new model is aimed at "customers and businesses looking to ‘pick-up’ a capable and tough vehicle”, indicating the new model’s positioning.

The Cannon is already sold in right-hand-drive form in Australia, where prices range from $34,800 to $49,990 (£16,900 to £24,300). It is offered with a choice of 161bhp 2.0-litre and 181bhp 2.4-litre diesel powerplants, with the latter gaining four-wheel drive. The range of available bodies includes single- and double-cab tippers and a double-cab with a traditional load bay.

UK prices and specifications have yet to be disclosed, but the Cannon is expected to compete with the likes of the Isuzu D-Max, KGM Musso and Ford Ranger when it arrives here. Deliveries are earmarked to begin in September.

The Cannon is also sold in other global markets as the Poer and the P-Series.

The expansion into a new segment comes after GWM launched its first combustion-powered car in the UK, the Haval Jolion Pro. That joined the Ora 03 (née Funky Cat), which has so far struggled to generate much sales traction.

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Charlie Martin

Charlie Martin Autocar
Title: Staff Writer

As part of Autocar’s news desk, Charlie plays a key role in the title’s coverage of new car launches and industry events. He’s also a regular contributor to its social media channels, creating content for Instagram, Tiktok, Facebook and Twitter.

Charlie joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication What Car?, during which he acquired his gold-standard NCTJ diploma with the Press Association.

He is the proud owner of a Mk4 Mazda MX-5 but still feels pangs of guilt over selling his first car, a Fiat Panda 100HP.

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ianp55 16 July 2025

Actually this the second time that GWM will have launched a pickup in the UK,about ten years ago they launched the Steed here there was a dealer here in Exmoor who sold them it was availabe here for about five years before imports ceased. It was a utilitarian crew cab pickup sold at a lower price than it's competitors such as Isuzu,Mitsubishi & Toyota and theres a few trundling around this area today so they are quite durable. If the Australian retail prices could be replicated here (adjusted for local taxation & transpoertation) plus the exit of Mitsubishi & Nissan from the pickup market here GWM could be on to a winner with this.

Chris C 16 July 2025

Needs to be a lot better than the previous Great Wall pickup sold in the UK allegedly cobbled together with some major parts cloned/copied from other manufacturers not necessarily with their approval?