Volkswagen’s ID brand will not be emulated by Skoda’s electric vehicle effort

Skoda’s electric vehicles will be produced under the manufacturer’s main moniker, rather than being cordoned off in an EV-only sub-brand akin to Volkswagen’s ID

Other manufacturers, including BMW with its i sub-brand and Mercedes with its EQ range of concept cars, have launched electric vehicles separately from their mass-market models, but Skoda’s EV effort will sit directly alongside its mainstream models, such as the Fabia, Octavia and Superb.

Head of product management Guido Haak revealed the news at the brand’s recent opening of its Digilab facility in Prague, Czech Republic. Haak compared Skoda’s efforts with those of Tesla, labelling the hugely successful EV brand “the number one risk-takers in the industry”. 

Haak described the Model 3, which has accrued more than 400,000 reservations, as “vanilla” in its specifications given the price tag. “This car is a premium car; not for everybody,” Haak said of the Model 3’s $35,000 starting price. 

The executive explained that Skoda’s electric vehicles would not be rivals to Tesla cars, and would be priced at a more accessible level. Outlining the main criteria Skoda EVs need to fulfil, Haak listed value for money, real-world range, design, driver assistance systems and being fun to drive. 

One of these assistance systems alerts the driver when they need to prepare to move out of the way of an emergency vehicle. This feature is not expected to be installed on a Skoda in the short term, however, due to the early stage of the system’s development. 

Read more: 

Skoda Karoq live unveil - see Skoda's newest SUV launched, plus spy pictures and launch rumours

Skoda Vision E electric concept revealed in Shanghai

Skoda Vision E electric SUV concept interior revealed

Mercedes EQ range to lead Daimler EV product offensive

Our Verdict

Skoda Karoq

We get behind the wheel of the new Skoda Karoq to see if it has kept some of the traits that made the Yeti so likeable

Join the debate


24 August 2017

Talk is cheap, as they say. Autocar loves to quote industry executives making grand claims for their brands. Once Skoda has an electric vehicle on sale we can discuss how it compares to Tesla.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • 2018 Mitsubishi Shogun Sport 4
    First Drive
    21 June 2018
    Shogun Sport name returns to the UK, attached to a seven-seat 4x4 that, Mitsubishi hopes, deftly combines practicality, comfort and toughness
  • Ford Fiesta ST-Line 2018 long-term review hero front
    First Drive
    21 June 2018
    Does this version of Britain’s top-selling car have the substance to match its style?
  • Audi Q8 2018 first drive review hero front
    First Drive
    20 June 2018
    Range-topping SUV is short on the styling and performance pizzazz needed to make it a Range Rover Sport-toppling style icon, although it’s an accomplished luxury car
  • BMW M5 2018 long-term review hero front
    First Drive
    20 June 2018
    We rate the new M5 as best in class. Will we think the same after three months with it?
  • Mercedes-Benz C-Class C200 2018 review hero front
    First Drive
    20 June 2018
    Mild hybrid engine completes an extensive facelift for Mercedes’ fourth-generation junior saloon, but the C200 isn’t the most convincing choice in the line-up