The name was confirmed by DS on its Facebook page with a short video preview (see below). It comes two weeks after a Citroën blog site revealed the car in full online.
The single image from Citronfeng shows what appears to be the finished version of the brand's first SUV in Europe.
DS is also preparing to launch a smaller Audi Q2 rival and other distinctively styled mainstream models in quick succession.
Following its likely reveal in Geneva, the Q5 rival will go on sale in early 2018. The 7 Crossback's success is seen as crucial to DS’s goal of taking on the likes of Audi, BMW and Mercedes-Benz. DS plans to offer an alternative take on luxury by drawing on the heritage and reputation of French craftsmanship and fashion leadership.
DS showed a striking SUV concept called the Wild Rubis at the Shanghai motor show in 2013 and has sold the more conventional DS 6 SUV in China since 2014. However, the leaked image shows the Q5 rival to be an all-new design, with some styling influences from the Wild Rubis.
Sitting on the PSA Group’s EMP2 platform, the SUV will be the halo model in DS’s line-up and introduce a different design theme from the brand’s current 3, 4 and 5 range. It will feature sharper exterior styling and upgraded interior quality that bosses believe will shine a spotlight on DS’s emerging characteristics.
“Avant-garde styling is one of the key pillars of the DS brand,” DS boss Yves Bonnefont told Autocar. “Combine that with benchmark technology and connectivity, faultless quality and refinement and dynamics attuned to a comforting balance between sport and serenity and you have our DNA. Our rivals are at least 25 years old. We want to be born modern and arrive with the very latest technologies.”