I must have asked four different Citroen executives at the Beijing motor show why its new DS6 WR SUV was not scheduled to come to the UK any time soon. It just didn’t make sense to me. Unlike conventional large family cars, SUVs are flying out showrooms and their growth shows little sign of abating.
The DS6 looks good and would be a timely addition to Citroen’s fledgling DS brand, especially after the lukewarm reception granted the stiff-riding DS5.
But it’s not coming even to Europe, let alone the UK and the reasons given which stretched from Citroen not being perceived as an SUV brand in the UK to the fact that the DS6 WR is fitted with a petrol engine. None of the explanations was particularly convincing.
Porsche was hardly an SUV brand before the Cayenne, a car which has been its bestseller ever since it’s introduction over a decade. And one by one almost every major brand has introduced SUVs into the UK whether they were renowned for them or not, because in economic terms they have represented as close a certain sales success as exists in the UK right now.