“This is a car for tech entrepreneurs, the guys who drive Teslas, not Bentleys and Rolls-Royces,” he said. “It’s in the same high-net-worth market but not aimed at the same customer.”
The All-Terrain’s styling is instantly recognisable from the Vision Concept, including the windscreen and side glass that carry over to further improve efficiencies between the two models. That sleek profile translates here onto an SUV that should have a presence like nothing else on the road, with futuristic styling that design chief Marek Reichman said “challenges but it works”. He added: “It has to be unearthly and different.”
In migrating from saloon to SUV, the Lagonda has been designed from the roof down rather than the floor up to stop the usual slab-sidedness you get from large SUVs, and to keep the body sleek but also benefit from the raised driving position and greater cabin space and height an SUV brings. The Lagonda SUV is around 200mm taller than the saloon.
Aston believes that electric power and its packaging benefits is also ideally suited to luxury cars, as it can liberate so much space within the cabin. “No one has taken advantage of the fact that there is no internal combustion engine,” said Reichman of the electric cars so far. “There’s oodles of space in here.”
To that end, the Lagonda SUV concept has an ultra-long wheelbase with batteries mounted in the floor. This liberates a huge part of the car’s footprint for cabin space.
As with its mid-engined models at Geneva, Aston has not confirmed technical specifics of the Lagonda All-Terrain Concept. However, Autocar understands Aston is hoping for an all-electric range of around 400 miles for the production version, with a wireless rapid-charging technology fully replenishing the batteries in 15 minutes.
The model is to be all-wheel drive, with power coming from two electric motors – one on each axle. Aston hopes solid-state battery technology matures to production readiness to help with that big range figure, given that a sizeable battery pack will be needed to propel what by its very nature will be a large, heavy car.