The Japanese manufacturer is the most popular car brand on Google globally, followed by BMW and Hyundai

Toyota is the most searched car brand on Google globally, according to a new study.

Despite the brand recently losing its title of the world’s biggest car maker to Volkswagen, it was most popular in Google searches in America, China, Australia and large parts of Africa.

US car parts firm Quickco sourced data from 193 countries worldwide. Toyota topped the charts, with the most Google searches in 74 countries, while BMW was in second place with 51 countries and Hyundai was in third with 17 countries.

The data also showed that the popularity of car maker searches doesn’t necessarily correlate to the home country of those brands. Only Germany (BMW), France (Renault), Sweden (Volvo) and Italy (Fiat) had a homegrown brand at the top of their respective search tables.

By comparison, Hyundai was not the top search of its native South Korea, with internet users more often searching for BMW. The German car maker also topped searches in Japan, despite that country being home to both Honda and Suzuki.

British brand Jaguar was only most searched in Belize, while Mini was popular in Laos, Nepal and Yemen.

Only one country had a supercar brand as its most searched-for on Google: Niger. Its citizens searched for Bugatti above any other car maker.

The study did not include countries from which it is difficult to obtain data such as North Korea, Iran or Cuba. Quickco also noted that while these manufacturers top individual countries' Google searches, it doesn’t necessarily mean more people overall searched for these brands. For example, small or sparsely populated countries such as the Marshall Islands and Mongolia could give a false impression of a brand's popularity.

Our Verdict

Toyota Yaris

The original Toyota Yaris was a landmark car, since then it has lost ground to more talented rivals. Can it regain its crown from the formidable and long in the tooth Ford Fiesta?

Join the debate


31 January 2017
...I currently live in China and no matter how hard I try to Google anything I can't find it. If it was searched in China it would be through a vpn which would most likely be tracked through Hong Kong.

1 February 2017
your #2 now so just get on with selling reliable cars with which feel horrible to touch on the inside.
Darren malcolm

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Ford Mustang
    First Drive
    24 March 2018
    Sixth-generation Mustang gets a leaner face, revised suspension, improved safety equipment and a more power V8. We see how it fares on southern French roads
  • First Drive
    23 March 2018
    Fully-loaded, big-hitting diesel CLS shows the potential perils of ticking too many options boxes on your order form. A good car with a bad suspension combination.
  • BMW M5
    First Drive
    22 March 2018
    Super saloon deploys four-wheel drive to improve every facet of its driving experience. Faster and more capable than any, and more exciting than most, of its celebrated predecessors
  • Range Rover Sport SVR
    First Drive
    22 March 2018
    More power and an intoxicating soundtrack have breathed new life into our love affair with the biggest, baddest Range Rover Sport variant
  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim