Currently reading: Nissan reveals new brand logo
Logo, revealed on electric Ariya SUV, marks "new era" for marque
Rachel Burgess
News
2 mins read
15 July 2020

Nissan has unveiled a revised brand logo on its new electric Ariya SUV, which will be rolled out across its model range.

The logo is intended to mark a “key milestone” in the Japanese maker’s transformation plans, as it seeks to recover from recent poor results and its tarnished reputation as a result of the Carlos Ghosn scandal.

The firm said the new logo “looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation”.

The new logo will be applied to Nissan models as they are introduced or refreshed.

Helen Perry, Nissan Europe’s head of EVs, told Autocar: “It’s no coincidence that the launch of the Ariya and the new logo are happening at the same time. This really is the moment of change and a new era for Nissan.”

She continued: “The logo itself has maintained the sun and bar design element. The logo really brings forward the new mobility and electrification strategies that we have going forward as well as reflecting that the brand is more transparent, more human, more re-energised than we have seen of late.”

A number of car makers have recently revealed new logos, in a bid to revitalise brands in the new age of electric cars. Last year, Volkswagen unveiled a new brand identity alongside its ID 3 electric car, as part of its attempts to draw a line under the fallout from the Dieselgate scandal. Meanwhile, BMW showed a new two-dimensional logo earlier this year, intended to "convey openness and clarity”, said the Munich maker.

READ MORE

Bold new Nissan Ariya is pivotal electric SUV with 310-mile range 

Volkswagen unveils new branding as part of company-wide reboot 

Who is Carlos Ghosn and why is this saga going to run and run?

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Comments
3

15 July 2020
That will make me buy one. Nissan new logo all the way

16 July 2020

What a beautiful logo!

16 July 2020

This will transform the image of Nissan and revitalise the company. Well worth the many millions of pounds that the ad agency spent on it. Not.

By the way, what's different from the old logo? They look the same to me. 

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