Located beside the M3, the 17,000-square-metre-site will be visible to 72,000 drivers a day
Sam Sheehan
18 December 2017

Jaguar Land Rover will open a new flagship showroom in Sunbury-on-Thames before the end of 2019 as part of aggressive expansion plans that include the launch of its first dedicated electric model, the Jaguar I-Pace.

The glass-fronted building, located beside the M3 motorway in south-west London, will be visible to around 72,000 passing motorists a day. It will be 17,000 square metres in size and 15.1 metres high, essentially making it JLR’s equivalent to Audi’s west London showroom, which is located in clear view of the M4 and is that brand’s UK flagship location.

The new JLR site’s scale and visibility will mark it out as the most significant JLR dealer in Britain, but the fitment of several electric vehicle charging points will also make it best placed to hold a large supply of I-Pace models, which are due for launch in the year before the site opens. There will be charging points for customer electric cars as well (the marked parking spaces in the illustration below), emphasising JLR's intent to encourage the presence of EV models at its new facilities.

Bugatti's new Dubai showroom is its largest in the world

JLR announced plans for the site back in February and the planning permission documents were published in the months that followed. Construction is now under way, with the site to be comprised of a showroom for car display, wash and valet facilities and a workshop with an MOT testing station.

As part of its deal with local air quality regulators, JLR will also invest £6000 towards the cost of providing a public electric vehicle charging point in the Sunbury Cross area. The agreement was struck to indirectly offset the air pollution a car dealership of this scale is expected to produce.

The new Sunbury location comes as part of a big sales push that will result in the upgrading or construction of seven retail facilities by the end of 2019. These locations will join the recently redeveloped west London, Stratford and Battersea sites, which together received money from JLR’s £1 billion corporate identity improvement plans.

JLR is investing heavily to grow its range and improve its global presence, with 2019 also being the year to welcome another all-electric road-biased model. Scooped by Autocar earlier this year as the 'Road Rover', the Land Rover model will join the Jaguar I-Pace to head JLR’s EV ambitions that will also see every model offered with an electrified variant from 2020.

More content:

Skoda launches innovative digital showroom

First all-EV car showroom opens in Milton Keynes

Our Verdict

Seat Arona

Seat is on a roll but can the Arona, its new junior SUV, cut it in such an ultra-competitive class?

Join the debate

Comments
13

18 December 2017
Hey Autocar, the Citroen dealership down the road from me has just undergone a refurb. Are you going to do a article on that? These JLR advertorials are becoming a joke and losing you credibility.

18 December 2017
Marc wrote:

These JLR advertorials are becoming a joke...

Yeah, I don't recall much fanfare for Mercedes', VW's and Kia's flagship showrooms that are also on that stretch of the road along with Audi's. Or the Tesla and huge Porsche showrooms further down the road. All this article really demonstrates is that JLR are several steps behind. As usual.

19 December 2017

I personally think that it's great that a British manufactuer is investing heavily in that local area, we should be proud and well done for bigging up it Autocar, we are British after all. I would rather be using a electric charging point supplied/funded by JLR rather than a german car manufacturer.

 

19 December 2017
Fluffs wrote:

I personally think that it's great that a British manufactuer is investing heavily in that local area, we should be proud and well done for bigging up it Autocar, we are British after all. I would rather be using a electric charging point supplied/funded by JLR rather than a german car manufacturer.

 

I agree, it's good to see investment from a British company in Britain. But "we are British after all"! Does that mean objectivity needs to be thrown out of the window and patriotism takes over? Promote everything British and forget eveything else? If that's the case, then it's a shame that Autocar don't seem to be giving other British marques equal coverage because at the moment it's just constant JLR soundbites from Autocar with enough spin to convince everone that everthing they produce or are involved is world beating. I'm just waiting for a feature on the novelty JLR toilet roll seat.

19 December 2017

I don't think that it's being over patriotic supporting your own countries manufacturing and if anything it's something that we do not do enough of in the UK whereas if you are German, Italian, French etc there is definately more of a support in what your country produces. I just feel that it's a very Britsh thing to want to criticise when something is going well. Regardless in what people say about the JLR products they have been a resounding sucess over the last few years with money pumped in from an Indian national who believes more in the product than a lot of people seem to suggest on these forums.

19 December 2017
Fluffs wrote:

I personally think that it's great that a British manufactuer is investing heavily in that local area, we should be proud and well done for bigging up it Autocar, we are British after all. I would rather be using a electric charging point supplied/funded by JLR rather than a german car manufacturer.

 

Well I'm not British nor am I particularly patriotic, but having read AC for some 25 years it's a shame to see it descend into little more than an advertorial outlet for JLR. Some of their reviews in these pages have been cringe worthy and lacking in almost any criticism, although there has been a small but noticeable shift of late. JLR do produce some excellent, if not class leading products and their branding strategy is second to none but their products are not without faults, alot of them too. Reviews of other brands products often highlight issues, issues that are present in JLR products, but those issues are simply breezed over or ignored in JLR reviews.

18 December 2017

Thought it was a new local Skoda dealership but turned out to be a skip hire site

19 December 2017

I seem to remember the Audi ‘tower’ dealership next the M4 in West London got as lot of coverage at the time to be fair.  

19 December 2017

I think everyone is missing the elephant in the room. This site is free and Autocar are actually a business in the business of making money.

The article may well be a paid for editorial, that is how free, unsubscribed, websites make money, through advertising. Without patronising anyone with the capitalist model, Autocar have obligations. You and I, on the other hand, have no obligation to read Autocar online nor to read every article they publish. It’s no skin off anyone’s back, just click next.

All the same, well done JLR for continually raising your profile, your products and profits in each and ever way you can.

19 December 2017
Viscount Biscuit wrote:

I think everyone is missing the elephant in the room. This site is free and Autocar are actually a business in the business of making money.

The article may well be a paid for editorial, that is how free, unsubscribed, websites make money, through advertising. Without patronising anyone with the capitalist model, Autocar have obligations. You and I, on the other hand, have no obligation to read Autocar online nor to read every article they publish. It’s no skin off anyone’s back, just click next.

All the same, well done JLR for continually raising your profile, your products and profits in each and ever way you can.

Not exactly the elephant in the room but I get what you're saying, and that is fine. Just don't allow it to be passed off as journalism. Make it clear to readers that it is a 'paid' for piece of work.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Ford Ecosport 1.0 Ecoboost 125 Zetec front
    First Drive
    18 January 2018
    Can the updated Ford Ecosport improve its reputation and become the small SUV of choice, or is it another misguided effort from the Blue Oval?
  • Nissan e-NV200 Evalia
    First Drive
    18 January 2018
    All-electric seven-seater is rarity among MPVs, and for good reason: the Nissan e-NV200 Evalia is pricey and still has limited usability. Expect to see plenty as city taxis and delivery vans, though
  • Seat Arona 1.5 TSI EVO FR
    First Drive
    17 January 2018
    Seat is on a roll with the Ateca and Ibiza; can they score a hat trick with the new Arona?
  • Jaguar E-Pace D240
    First Drive
    17 January 2018
    With much riding on the success of the Jaguar E-Pace, we have been impressed with the mid-level diesel version, but now its time for the most powerful oilburner to go under the spotlight
  • Vauxhall VXR8 GTS-R
    Car review
    12 January 2018
    Vauxhall bids farewell to its line of Aussie performance legends in some style with the limited edition VXR8 GTS-R