Jaguar Land Rover will open a new flagship showroom in Sunbury-on-Thames before the end of 2019 as part of aggressive expansion plans that include the launch of its first dedicated electric model, the Jaguar I-Pace.
The glass-fronted building, located beside the M3 motorway in south-west London, will be visible to around 72,000 passing motorists a day. It will be 17,000 square metres in size and 15.1 metres high, essentially making it JLR’s equivalent to Audi’s west London showroom, which is located in clear view of the M4 and is that brand’s UK flagship location.
The new JLR site’s scale and visibility will mark it out as the most significant JLR dealer in Britain, but the fitment of several electric vehicle charging points will also make it best placed to hold a large supply of I-Pace models, which are due for launch in the year before the site opens. There will be charging points for customer electric cars as well (the marked parking spaces in the illustration below), emphasising JLR's intent to encourage the presence of EV models at its new facilities.