A quarter of Chiron orders so far have come from the UAE, so it's not wonder the brand has built its biggest showroom there

Bugatti has opened its largest showroom in the world; a 2583-square-foot building in the centre of Dubai.

The dealership is the 15th in Bugatti’s global dealer network. But despite being the firm's biggest showroom, it is one seventy-seventh of the size of the world’s largest car dealership: that title belongs to Longo Toyota in California, which covers more than 2.1 million square-feet. If Toyota had one dealership in every country in which it sells, it would still have over eleven times the number of dealers as Bugatti.

Unlike Longo Toyota’s 1939-strong current stock of cars, though, there’s only one model to be sold in the Bugatti lineup; the Chiron, of which only 500 will ever be made. Already, 30 orders have been received for the Chiron through Bugatti’s UAE partner, Al Habtoor Motors. That represents 26% of the car’s overall order base so far.

The new showroom sits in central Dubai, and is identifiable by the large gateway entrance to the building, which is a four-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.

Not only is the Chiron on display at the showroom, but customers can configure their Chiron on-site, surrounded by Bugatti-branded furniture. 

Read more: 

Bugatti Chiron review

Bugatti Chiron gallery: the numbers behind the £2.5 million hypercar

Bugatti Chiron: new carbon colour launched at Geneva

Our Verdict

Bugatti Chiron

Bugatti originally brought us the Veyron and now has masterminded a 1487bhp, £2.5m masterpiece that's set to become the world's fastest production car

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Comments
3

10 May 2017
To the Nth degree

11 May 2017
but absolutely nothing anyone really ever needs to see.

TS7

11 May 2017
...'sounds' big. But it's 240 Sq m. 24 x 10 m, or 15 x 16m, or 51' x 51' in real money. Not big really, well maybe big for a one car range, but really not BIG.

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