Bugatti has opened its largest showroom in the world; a 2583-square-foot building in the centre of Dubai.
The dealership is the 15th in Bugatti’s global dealer network. But despite being the firm's biggest showroom, it is one seventy-seventh of the size of the world’s largest car dealership: that title belongs to Longo Toyota in California, which covers more than 2.1 million square-feet. If Toyota had one dealership in every country in which it sells, it would still have over eleven times the number of dealers as Bugatti.
Unlike Longo Toyota’s 1939-strong current stock of cars, though, there’s only one model to be sold in the Bugatti lineup; the Chiron, of which only 500 will ever be made. Already, 30 orders have been received for the Chiron through Bugatti’s UAE partner, Al Habtoor Motors. That represents 26% of the car’s overall order base so far.
The new showroom sits in central Dubai, and is identifiable by the large gateway entrance to the building, which is a four-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.
Not only is the Chiron on display at the showroom, but customers can configure their Chiron on-site, surrounded by Bugatti-branded furniture.