Delays to Exige S production to improve quality affected 2012 sales figures
Lotus Group’s owners, DRB-Hicom, are confident the brand can achieve 4000-5000 sales annually by 2015.
The figures are based on increasing global demand for sports cars and new management under DRB-Hicom, according to DRB-Hicom chief, Datuk Seri Mohd Khamil Jamil.
Jamil said: “To change something that has been there for 16 years is not easy, but the management team is very innovative and forthcoming. We know there is competition in the market.
“However, with our quality and standard enhancements of the Lotus, we are confident we can compete.”
He said the biggest markets for the firm are China, Japan and North America. It has recently opened a showroom in Kuala Lumpur, which has delivered 12 cars from a 20-strong order book.
In 2011, Lotus produced 1457 cars, which fell to 1043 last year. Lotus says the delay in introducing Exige S, due to a “significant quality overhaul of the product prior to launch”, accounts for lower than forecast volumes.