British company confirms it won't be bringing any cars to the Swiss show, following Ford and Volvo
4 December 2018

Jaguar Land Rover (JLR) has confirmed that it won't be attending the 2019 Geneva motor show in an official capacity, as part of cost-cutting measures.

First reported by our sister site Autocar India, a JLR spokesperson has now confirmed that the brands are “looking at the effectiveness of each motor show individually” and have decided that there is no tangible benefit to coughing up the funds for attending next year’s show, instead choosing to host their own launch and reveal events.

The decision is believed to be a part of steps to improve cashflow and reduce unnecessary expenditure after the British company posted its second successive quarterly loss between July and September 2018. Demand was down significantly during the period, with a 13.2% sales decline year-on-year. 

A market slowdown in China is partially to blame, while the uncertainty over Brexit and a decline in diesel demand have also been cited.

Despite the decision, JLR's parent company Tata will still be attending the show and is reportedly due to occupy a larger space than usual. 

Geneva is traditionally one of the largest new car events in the motoring calendar, but JLR isn’t the first big name to announce it won’t be there next year, following Ford and Volvo.  

Read more: 

Updated Jaguar XE confirmed for 2019

2019 Range Rover Evoque revealed with new tech and mild-hybrid powertrain 

 

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9

4 December 2018

In this age of internet & on-line shopping are motor shows relevant anymore?

The thing that I always remember about motor shows is that there are soo many people there that you can't actually get to see or even near the cars!!!! Normally 2 weeks after a new  car is shown it's much easier to pop in to your local dealership to take a detailed look.

I mean we don't have a traditional motor show anymore in the UK, & we still have the second biggest car market in Europe. Shows like Frankfurt are set over 8 different halls & takes over a day to see everything, whereas Geneva is so cramped you have to queue up to get near the good cars.

4 December 2018

I have memories of attending a couple of London and NEC shows many years ago. They were exciting days out, but very tiring with all the queuing and standing around, and often very frustrating as many manufacturers kept their vehicles locked, or you were behind rope barriers. Its not as if there are any surprises at shows these days either: There are all the teasers, scoops, press drives of prototypes that we are bombarded with nowadays, so that when any new model does come out you're fed up of seeing and hearing about it.

4 December 2018

I can also remember going to my first motor show at Earl's Court with my Dad in the Seventies. Getting there was a complete nightmare tube ride accross London, & all the stands were full. We drove all the way up the M1 / M6 in 1977 to the first NEC show. What impressed most was the more space spread out over a number of halls, but it was still packed with visitors.

Going to Frankfurt a number of times was also very tiring because the show is spread out over 8 massive halls. The Mercedes Benz stand is always in it's own building at the start of the exhibition & about the same size as Earls Court was in the 70's. Never managed to get to see everything on display at Frankfurt in a day.

Geneva is set in two halls but again too many visitors cram into a tiny space. Getting to see anything new on stands like Aston Martin or Ferrari is almost impossible.

I know it sounds old, but it's much better to look at the car you fancy in detail at your local dealership or see them being driven at Goodwood.

4 December 2018

As a boy I'd go to the motorshows in Glasgow with my dad.   As an adult I went to a couple in Birmingham.

 

But today I watch videos on YouTube by reviewers around the world.

 

It's not the same, but automotive manufacturers can reach so many more people for a fraction of the cost of a single localised show.

4 December 2018

There's also the simple fact that JLR have no new models to show off anyway. Even if they have a facelift imminent, no one will be clamouring to get a look at the slightly different bumpers on one model of Range Rover or whatever.

4 December 2018

In a word Internet.  Pictures and details are 'leaked' for 18 months before the sale date so there's no show excitment anymore e.g E-Tron

typos1 - Just can’t respect opinion

4 December 2018
'The British company' is not British, I don't know why this is always mentioned with car companies that used to be owned by Britain. If they have been sold off they are no longer British!

5 December 2018
Redjeff wrote:

'The British company' is not British, I don't know why this is always mentioned with car companies that used to be owned by Britain. If they have been sold off they are no longer British!

If most of its workers, factories, R&D, management, etc are based in the UK, then I think we can consider it to be British. 

5 December 2018
paddyb wrote:

Redjeff wrote:

'The British company' is not British, I don't know why this is always mentioned with car companies that used to be owned by Britain. If they have been sold off they are no longer British!

If most of its workers, factories, R&D, management, etc are based in the UK, then I think we can consider it to be British. 

exactly paddy!!!  I couldn’t have put it better myself.  

Just because the people who own Jaguar are Indian does not make Jaguar an Indian company.  I’m English, but I own a Skoda.  Does that make my Skoda English?  My wife owns a BMW.  Does that make her BMW English?

Are Manchester United and American football club because their owners are American?  Are Chelsea a Russian football club because they are owned by Abramovich?

Suggesting Jaguar is not British is just a lame, worn out argument.

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