Infiniti aims to have a market share of 10 per cent in the luxury car segment by 2016
20 September 2011

Infiniti aims to have a market share of 10 per cent in the luxury car segment by 2016, company chiefs have told Autocar. That would mean almost tripling its current sales figure of 170,000 units to about 500,000.

The Japanese brand plans to launch a raft of new models during the next five years, including its first front-wheel-drive car and a C-segment model inspired by the Etherea concept.

Infiniti’s global head of planning and communication, Andy Palmer, revealed that the firm is planning to expand the brand into many new markets. He said the target is to sell cars in 70 countries by 2016 – Infiniti current has a presence in 38 domestic markets.

When Infiniti was introduced to Europe in 2008, its main issue was a lack of brand recognition among potential consumers when compared to more established luxury car brands. The manufacturer's tie-up with Red Bull Racing, alongside its adoption of F1 world champion Sebastian Vettel as a company ambassador, has helped to alleviate the problem by increasing Infiniti's visibility.

Although the deal was originally solely for marketing purposes, it is already expanding into a technical partnership, with Red Bull Racing tipped to get involved in road car development in the future and Infiniti using its technology and expertise in car batteries to help help the F1 team improve its Kinetic Energy Recovery System.

Niki Sorabjee

See all the latest Infiniti reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    The Citroen C3 Aircross has got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again