The Hyundai i20 has proven that, for the time being at least, a meat- and-potatoes kind of supermini can sell well even in style- savvy Europe.
Seven years ago, when we road-tested the previous Hyundai i20, we concluded that it was a competent, practical and versatile kind of small car, albeit a dry and anonymous one. Forgettable or not, however, it was good enough to sneak beyond 100,000 units per year in Europe in 2017 and consistently to do even better than that in India, which has become its biggest market.
Now, as the third-generation i20 enters production in Turkey, Hyundai defines this car’s core attributes – quality, reliability and practicality – as ones that seem familiar for their worthiness of flavour. And yet the ambition and new-found confidence driving this model forwards is tentatively but plainly growing.
Having decided, nearly a decade ago, that the best way to deliver greater space was simply to build a bigger small car, Hyundai has continued in the same vein, so the new i20 is wider and longer than the car it replaces and still sizeable for its class. But it’s also the first Hyundai to come from a new styling initiative intended to make its cars more distinctive and have greater ‘emotional value’.
