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Chinese brand's second UK-bound car is a bargain plug-in hybrid SUV. Can it stand out against an array of rivals?

The Geely Starray EM-i is a big, high-tech car at a bargain price – and, its maker hopes, the spark that will thrust it into the UK’s top 10 car makers by 2030. 

It's the second model that Geely – sibling to Volvo, Lotus, Polestar and a few other notable names – has brought to the UK. And as a plug-in hybrid, it’s bang on trend for a mid-sized Chinese SUV. The BYD Seal U and Jaecoo 7 have already been big hits in the UK, with the latter usurping some of the nation’s historic best-sellers.

The range at a glance

The Starray is available in three trims and two powertrains.

The entry-level Pro model pairs a petrol engine with a single electric motor, the two combining to send up to 258bhp and 193lb ft of torque through the front wheels. Sandwiched between the axles is an 18.4kWh lithium-iron-phosphate battery pack, yielding an official electric-only range of 51 miles. It can be charged at up to 30kW by a suitably powerful DC charger, taking it from 30% to 80% in as little as 20 minutes.

Standard kit includes 19in alloy wheels, LED headlights and heated and electrically adjustable front seats.

Mid-rung Max trim uses the same powertrain but adds more kit, with highlights including a 16-speaker sound system, heating for the steering wheel and a powered boot.

Stepping up to Ultra trim increases the battery capacity to 29.8kWh, boosting EV range to 81 miles. It can be charged at up to 60kW, too, giving a 30-80% time of 16 minutes. Otherwise it's the same offering as the Max.

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DESIGN & STYLING

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Geely Starray EM i review 17

The Starray is closely related to the Geely EX5, trading that car’s EV powertrain for a PHEV one.

Instead of a 214bhp electric motor, it gets a combination of a naturally aspirated 1.5-litre four-cylinder petrol engine and a smaller electric motor, although the latter still provides the bulk of its grunt. 

Geely's cars were originally going to be marketed here under the brand of London taxi maker LEVC, but that plan was abandoned soon before the EX5's launch

Visually it's differentiated from the EX5 by a different front fascia, with daytime running lights forming eyebrows above its lower-set LED headlights. At the back it wears more prominent Geely badging and slightly different brake lights, but it’s practically indistinguishable from its electric sibling from behind. 

Whether its styling appeals is a matter of personal taste, but it fails to stand out in what is an incredibly crowded class. It's all quite anonymous – something of a theme for the Starray.

INTERIOR

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Geely Starray EM i review 13

Practicality is a key attribute of the Starray. There’s loads of room in the second row, so six-footers can get comfortable with ease. It’s almost as if it has been conceived for minicab duties: behind a 5ft 7in driver, space is palatial. 

You get 528 litres of boot space, which, while more than you get in the BYD Sealion 5 DM-i, falls far short of the 705 litres offered by the Volkswagen Tayron e-Hybrid. 

The 16-speaker Flyme sound system isn't worth upgrading to Max trim for. Despite a 1000W output, it leaves music sounding a bit thin.

The lounge-like interior is visually impressive: the faux-wood centre console envelops the driver and every surface looks like it's lined in imitation leather. 

The panel fit is good too: you can barely run a fingernail in the gaps between the panels comprising the centre console.

Unfortunately, it doesn’t feel as good as it seems. It’s all plastic of some variety and the vinyl seats emit a distinct solvent smell. Life inside the Starray is plastic, and that isn’t fantastic, considering key rivals offer more tactile appeal.

You get a conventional combination of a digital instrument display and a large (15.4in) central touchscreen – and although there's a paucity of proper buttons, you do get shortcuts to activate and tweak the climate control system. 

The touchscreen’s graphics are clear and provide a bit of visual lustre, but it doesn’t have the most functional layout. The main display wastes a lot of space, with most of its real estate used for pretty photographs. Important functions such as Apple CarPlay are relegated to a small box in the bottom-right-hand corner, while the shortcut bar for the drive settings menu and app list is a tad too thin to easily press while you're on the move.

Geely Starray EM-i touchscreen

It doesn’t improve noticeably in the various menus. For example, with Power mode selected in the main drive settings display, a sub-menu showed the car as still being in its default Hybrid mode. 

Moreover, when indicating and slowing down – such as on approach to a junction – the touchscreen exits whatever menu or app you were using to display a bird's-eye view of the car. This isn't very helpful and proves incredibly frustrating if you're following complex, quick-fire directions on a navigation app through Apple CarPlay. It doesn't automatically revert back to the app you were in, either, meaning you have to fumble your way through the confusing interface while moving off.

Geely says it’s actively monitoring customer feedback – even joining owner’s groups on social media – and claims to have already rolled out over-the-air software updates to resolve “teething issues” with the EX5, so we hope this issue will be fixed in the future. 

The front seats have a good range of electrical adjustment and a decent amount of squidge to them, remaining comfortable after a couple of hours behind the wheel. 

The steering wheel, meanwhile, has a similarly decent range of adjustability, although it would be nice if this were powered too. The wheel's two-spoke design means it's easy to shuffle around while making manoeuvres, but it also leaves you without a natural spot to rest your hands when in the straight-ahead position for extended periods. Its switchgear feels a tad brittle, too, and its glossy finish quickly attracts fingerprints.

The gear selector is mounted on the steering column and engages with a reassuring thunk.

The same can’t be said for the indicators, which work in similar fashion to those mounted on BMWs about 20 years ago – more like a button than a traditional stalk. After being activated, the stalk immediately returns to the neutral position, rather than holding itself in place while you complete a manoeuvre. Cancelling the indicator requires you to activate it in the same position once more, which isn’t intuitive.

ENGINES & PERFORMANCE

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Geely claims the Starray takes 8.0sec to hit 62mph from a standstill, but in practice it feels much more sluggish. 

Moving slowly, on no more than a quarter throttle, it whispers along on electric power quite happily. Demand any more grunt and nothing of note happens for several seconds, until the engine sighs into life with the recalcitrance of a teenager who has been told to do the dishes. 

Keeping the battery topped up brings huge benefits for performance and refinement. This is a notably harsher car when running on the engine alone.

Even with the batteries topped up, you don’t get the shot-up-the-spine acceleration that you might expect from a plug-in hybrid.

Engaging the Power drive mode does help somewhat, but it also expends the battery much more quickly.

The engine alone produces only 98bhp, so this becomes a remarkably lackadaisical car once you’re out of electrons. And because it has to work so hard, it becomes incredibly loud and thrashy.

RIDE & HANDLING

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The ride is decent, soaking up potholes especially well, but it never settles over high-frequency abrasions such as rougher road surfaces. At higher speeds there’s a constant, slow up-down oscillation, a bit like you get from several Citroëns. Some may enjoy the Starray's laid-back gait, but it may induce carsickness in those weak of stomach.

Despite the softer ride, the body mostly remains level through faster sweeping bends. It isn’t at all enjoyable for either the driver or the car to hustle, but it can comfortably track traffic on country lanes.

Journalists driving the Starray in the UK for the first time were advised to turn off the ADAS before they had even clambered aboard their test cars. After driving with them activated, I understand why.

The steering communicates zero useful feedback about what’s happening underfoot. Instead, the paranoid lane-keeping assistance system vibrates and shakes the helm like a PlayStation controller, while the instrument panel cries wolf about an apparent ‘emergency’ intervention taking place. 

Indeed, the Starray’s biggest weakness by far is its advanced driver assistance tech. It’s outright terrible: it prevented merging onto a motorway on several occasions, reading the dotted line adjacent to the main carriageway as a lane in its own right, despite the indicator having been on for several seconds and no hazards being in my blindspot. It’s all too keen to kick in, driving you to distraction as an ‘emergency’ takes place every few hundred yards. The end result is a bit like that scene in I-Robot: “You are experiencing a car accident." "The hell I am!”

MPG & RUNNING COSTS

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Geely Starray EM i review lead

The smaller battery in the Pro and Max trims runs empty after around 30 miles of electric-only running – much sooner than you would expect from something that will officially do 51 miles as an EV, that figure being par for the course among rivals. 

The EV range figure displayed on the instrument panel is highly changeable and therefore hard to rely on. A 30-minute run through stop-start traffic recovered an indicated 10 miles' worth of charge, but while this brought a tangible improvement in refinement and responsiveness, it almost certainly wouldn't have stretched as far as 10 miles.

You could save a big chunk on running costs by charging the Starray at home, but it's unlikely to be worth using an expensive rapid charger to refill it while out and about.

You can expect a real-world economy figure north of 41mpg in mixed use, although this will vary significantly depending on how often you keep the battery topped up.

The larger battery of the Ultra should provide a better result for electric-only miles and therefore reduce fuel consumption. If you can charge from home on a cheap energy tariff, it could prove the more affordable option in the long term.

VERDICT

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Geely Starray EM-i

Perhaps loftier than Geely’s ambition to become one of the UK’s 10 best-selling car brands in the UK is to become one of its most loved.

Resolving this car's ADAS glitches, laggy power delivery and unrefined petrol engine could go a long way to making it a more competitive choice.

The Starray isn’t the car to do it: it lacks a unique selling point, having a bland design and excelling in no key areas. Yet bar the terrible ADAS, it makes no major foul-ups either.

At around £30,000, it's a decent value proposition. That alone could prove enough to make it a success, but you can get more talented cars for little more money.

Elsewhere in the world, the Starray is known as the Starship. That’s a more fitting name, because it feels destined to spend life on the Enterprise hire fleet.

Charlie Martin

Charlie Martin Autocar
Title: Staff Writer

As part of Autocar’s news desk, Charlie plays a key role in the title’s coverage of new car launches and industry events. He’s also a regular contributor to its social media channels, creating content for Instagram, Tiktok, Facebook and Twitter.

Charlie joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication What Car?, during which he acquired his gold-standard NCTJ diploma with the Press Association.

He is the proud owner of a Mk4 Mazda MX-5 but still feels pangs of guilt over selling his first car, a Fiat Panda 100HP.