Currently reading: Ferrari shelves plan for entry-level Dino model
V6-powered Porsche 718 Boxster rival was set to be the cheapest model in the Italian firm's line-up
Rachel Burgess
News
2 mins read
9 September 2019

Ferrari has no imminent plans for a modern-day Dino, although chief commercial officer Enrico Galliera has refused to rule it out entirely.

When asked if the new Dino was dead, he said: “I would never use the word dead in the future strategy. [But] it’s certainly not something that we're planning shortly.”

A V6-powered, entry-level Dino was on the drawing board as recently as 2016. At the time, then-Ferrari boss Sergio Marchionne said both a reintroduction of the famous Dino name and a V6 engine were possible.

The plans have since been shelved; Ferrari’s fifth model line instead became the SF90 Stradale, revealed earlier this year as the brand’s first plug-in hybrid.

That launch was part of new boss Louis Camilleri's revised strategy, in which 15 models will arrive by 2022, including the four already revealed this year: the F8 Tributo, SF90 Stradale, F8 Spider and 812 GTS.

Rather than developing a new Dino, which would be the cheapest model in the line-up, Ferrari is instead choosing to focus on growth through new segments, especially higher-priced models, such as the SF90 Stradale. That car costs 25% more than the rest of the Ferrari range.

Galliera said: “Our product line-up is basically trying to redesign our positioning, but we don’t feel there is a need for an entry-price [model] in our product range, and we plan to remain consistent with what we already declared we want to do.”

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Michael Joseph 10 September 2019

Ferrari shelves plan for entry-level Dino model

I think more appropriate rival from Porsche is 911Turbo and not 718. A V6 2 seaters mid engine sport car would be great to add to the range to challenge 911. If Ferrari going to build this car, would be nice to use the "Dino" name.

Theojw71 9 September 2019

Good point, Nickktod

Hmmm. Hard choice there, Ferrari. Keep making exclusive high value specials or go bargain basement? Now, on the other hand, a tinier, track-focussed Ferrari pocket-rocket Dino (V6 but 800kg)? Life-threatening thrills and 0-62 in sub 3 seconds, for £350k? That might be a better fit. 

Nickktod 9 September 2019

Competitors

V6-powered Porsche 718 Boxster rival was set to be the cheapest model in the Italian firm's line-up”

718 Really? More like a McLaren Sports Series rival surely? Academic now of course but don’t suppose they were suddenly going to knock 2/3rds off their entry sticker. A slightly higher volume model at £120k might have made sense, destroying the brand with a £50k model not so much.

 

Does rather make you wonder who writes this stuff, and what on earth is happening to standards at the worlds oldest motoring mag though. 

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