Currently reading: Billionaire Stroll completes Aston Martin investment
Canadian takes role as executive chairman; confirms F1 plan for 2021; brings in investors including Mercedes F1 boss Toto Wolff
Jim Holder
News
3 mins read
20 April 2020

Canadian billionaire Lawrence Stroll has formally taken up his role as executive chairman of Aston Martin Lagonda, having completed his purchase of a 25% stake in the firm today.

In addition, it has been revealed that Stroll’s consortium has passed on some of its shares to two further investor consortiums, one of which is led by Mercedes-AMG F1 team principal Toto Wolff.

In January, Stroll’s investment fund had agreed to take a 16.7% stake in Aston Martin for £182 million, at a price of £4 per share. The deal, first reported by Autocar, also included a £318m cash infusion through a new rights issue for a total of £500m.

However, given Aston Martin’s dramatically reduced share price in the interim, Stroll and his fellow investors have radically reworked the agreement to take on a quarter of its shares.

Stroll said: “In the midst of the most challenging environment globally that any of us have ever experienced, all of my and the management team’s energies will now be dedicated to building on the inherent strengths of the company, its brand, engineering, and the skills of its people to forge the foundations of a bright future."

Stroll also reiterated the company's plans to build profits initially, principally by fulfilling pre-orders for the DBX SUV, which are said to number more than 2500, and by reducing supply to meet demand in order to add make its current sports car range more desirable.

“In this first year, we will reset the business,” said Stroll. “Our most pressing objective is to plan to restart our manufacturing operations, particularly to start production of the brand’s first SUV, DBX, and to bring the organisation back to full operating life.

“We will continue to focus significant effort and investment into the continued development of our range of mid-engined cars. These are a crucial next stage in the expansion of our product line-up.  Descended from the awesome Aston Martin Valkyrie hypercar, the Valhalla and Vanquish are set to position Aston Martin firmly in this sector and complete our range of highly engineered and beautiful sports cars.

“In the longer term, we intend to commit to producing electric cars to combine performance and luxury with environmental sustainability.”

Stroll also emphasised his plans to enter Aston Martin in Formula 1 from 2021, describing it as a crucial marketing platform for the brand. He owns the Racing Point F1 team, for which his son Lance drives and which will be rebranded. He has previously been linked to a deal with the Mercedes team, should the manufacturer decide to withdraw from F1.

However, all parties stressed that Wolff’s involvement as the head of another investment consortium is in a private role and not related to any involvement in either Mercedes’ or Aston Martin’s F1 plans. Mercedes is a minority shareholder in Aston Martin, as well as supplying parts to the firm.

Aston Martin’s production facilities remain shutdown at present as a result of the coronavirus pandemic.

READ MORE

Aston seals funds for DBX production but issues long-term warning 

Mercedes to discuss Formula 1 withdrawal, potentially triggering sensational Aston Martin buyout 

Billionaire Stroll takes major stake in Aston Martin

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6

20 April 2020

The one smart thing, perhaps the only, that Stroll has done is to use other people's money to buy Aston for him.   He's got JCB's Bamford in his consortium, and also Toto Wolff too now apparently, as well as many others.

 

And if you look at his plan for Aston where is the difference to the plan which has alrady failed so badly?

 

The most important first step for Aston must be to fix the designs that aren't selling.   Little point in brining more of those to market and expecting different results.   That is a sure sign of insanity!

 

20 April 2020
Symanski wrote:

The most important first step for Aston must be to fix the designs that aren't selling.

Here's hoping the DBX will work some wonders.  From the pictures the styling is brilliant!

20 April 2020
streaky wrote:

Here's hoping the DBX will work some wonders.  From the pictures the styling is brilliant!

 

Definitely not terrible, and thankfully Marek hasn't done his usual disaster.   But it's not great either.

 

But the inside just looks cheap.   I've often said that Marek's steering wheel looks like it's from an Austin Allegro, a bashed in 50p, but the entire interior does already look dated.   Compare with any others from the premium brands and this doesn't stack up either as sporty or luxury.  

 

Thing is that Aston could be doing a lot better with a far better designer than Marek Reichman.   They wouldn't have to be selling themselves out to Stroll, and Stroll wouldn't be about to lose all his friends money.

 

21 April 2020
streaky wrote:

Symanski wrote:

The most important first step for Aston must be to fix the designs that aren't selling.

Here's hoping the DBX will work some wonders.  From the pictures the styling is brilliant!

Indeed!  Marek is clearly a styling genius - one of the finest working today without a doubt.  The DBX is the only posh SUV that looks even remotely appealing.  If Aston can get some funds together and get Reichman's styling masterpieces up and running, they might just pull through.

20 April 2020

Aston's biggest problem is the horrendous cost of its borrowings, hopefully this deal will pay off some of it, as the interest payments were killing the company

20 April 2020

I'm sure this is the first step of Wolff becoming the head of the Formula 1 team when it's rebranded as Aston Martin. Especially as there still doesn't appear to be too much clarity over Mercedes' long-term future in the sport.

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