I’d imagine a stock market analyst would probably choose a word other than ‘challenging’ to describe it, in fact; one preceded, perhaps, with an even more colourful term beginning with the letter ‘b’ or ‘f’.
The truth is, Aston’s stocks have yet to really become buoyant at all. They’ve been taking on water steadily since an ambitious debut at £19-a-share in October 2018, and rallied briefly over Christmas, but sat at a new low of £3.86-a-piece as these words were written. Painful stuff indeed. Although a change in ownership structure is rumoured to be close, the floatation experiment must now be weighing on the company’s balance sheet like a 20-stone life preserver resting not-so-lightly around the neck.
Conveniently, the car that may be the company’s saviour is almost ready to enter the fray – and how urgently it is needed. The DBX is the new big second-century Aston. A four-door, five-metre, 542bhp ‘super-SUV’ of a contentious kind, it’s not likely to be welcomed by critics and commentators across the board – although, by my reckoning, it probably should be. And few at Gaydon will care in any case if it reproduces even a proportion of the commercial success of the Lamborghini Urus, Bentley Bentayga or Porsche Cayenne, and becomes the stabilizing and transformative influence that Andy Palmer and his team are quietly but squarely depending on.
The DBX is not a car that seems so fundamentally alike to those polarizing fast and expensive 4x4s in the metal, actually. Aston invited us to its new factory in St Athan, South Wales, for a first drive which came courtesy of a mid-stage production prototype in a low-profile-keeping dark colour and with some very light disguise. The sight of it quickly confirmed that this car might very well change opinions about how excessive and objectionable big, powerful, exotically positioned SUVs must necessarily be.