Currently reading: Meeting the UK's first Alpine A110 owner
Few cars have caused as much of a stir as Alpine’s A110, and the first right-hand-drive example has just landed in the UK. We meet its proud owner
5 mins read
22 September 2018

Vic Norman’s Alpine A110 arrived last week. The first right-hand-drive A110 in customer hands. Not surprisingly, he’s extremely excited. More revved up about the arrival of a new car, he says, than he’s been in decades, perhaps ever.

That is quite a statement from an enthusiast whose back catalogue is dramatic in the extreme. At one time his garage contained not only a Ferrari 250 GTO but also an aluminium-bodied 250 SWB.

They were second-hand of course, but Norman also bought a new AC Cobra in the 1960s, a couple of new Dinos in the 1970s and a Ford GT40 that, according to Norman, was his wife’s shopping car. So why all this emotion over a small, French mid-engined sports car with only 250bhp? “I’ve owned about a dozen Porsche 911s and my current one is a 997 Carrera 4,” says Norman. “It’s done around 110,000 miles but I’ve not thought about replacing it because the 911 has got too wide and heavy. It’s a shame because I used to have a real passion for those cars, but frankly they just turn me off now.

“I have a few classics, including an AC Ace and a Porsche 356, which I love for their simplicity and emotion, but I really didn’t think I’d ever buy a new car again.

“However, a year or so ago I was chatting to Gordon Murray, who is an old friend, and he said ‘Vic, you should see this new little Alpine A110’. I remember the Alpines from the 1960s and knew about their history. They were built for competition and were enormously successful and, I thought, very French - so small and efficient and lovely in their trademark blue. I’ve always associated blue with Alpine, just as I do red with Ferraris.

“After Gordon mentioned the car I read a few road tests and did some online research and everyone was raving about the car and how great it was. I started getting interested, not least because it was so different to today’s supercars, which are too big, too wide and too close to the ground. I have no interest in these cars; they do nothing for me. They’re fine if you simply want to show off, but they’re next to useless, have totally unusable performance and are too big for country roads.


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“I got more and more interested in the Alpine, so I placed an order for an A110 Première Edition – in Alpine Blue of course. I knew I’d like it but I hadn’t sat in one or even seen one in the metal.

“When I went to collect it and first saw it I thought, ‘yeah, that looks really nice’, but I was thrilled when I opened the A110’s door and saw inside it for the first time.

“You see all the detail, the machining, the beautiful seats and where they’ve saved weight. I got the same feeling when I bought a Czech Zlin 50 aerobatic aeroplane which, like the Alpine, was made like a Swiss watch with the same attention to detail.

“There’s nothing in it that you don’t need yet it’s a very usable everyday car. It is easy to get in and out of and I like the automatic gearbox, which is perfect for modern driving. I’m not particularly technical but the multimedia system is useful: it’s handy being able to link your phone up to it.

“And relatively speaking this isn’t an expensive car. Certainly it’s going to be very easy to run and economical to look after. Ignoring the money side of it, I wouldn’t swap this car for a new Ferrari or Lamborghini, or a Porsche for that matter.”

Vic Norman’s al-time famous five: 

AC COBRA: “I bought one of the first coil-sprung cars. I’d seen one at a motor show and had fallen in love with it. I picked it up from the AC factory in Thames Ditton in Surrey. It was a fantastic car. It’s hard to believe, but I replaced it with a SuperSpeed Ford Escort V6. That was a cracking car but not one of the special ones.”

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FERRARI 250 SWB: “I had to sell a car to pay the kids’ school fees and it was either the 250 SWB or the 250 GTO. The latter was really a racing car on the road, so we kept the SWB and used to go around France in it, taking part in various fun races. It had everything that the 250 GTO had but was more practical.”

FERRARI 275GTB/4: “This was an amazing car and I wish I’d kept it. It was one of very few alloy-bodied cars made and — I think — the only right-hand-drive one [with such a body]. It used to be Mike Parkes’ car when he was a Ferrari grand prix driver. It is such a beautiful car.”

JAGUAR D-TYPE: “This was a really special car that we used to drive on the road and take abroad with a plank in the back so that it could get on and off the ferries without scraping on the ground. It was an ex-Ecurie Ecosse car (registered MWS 302). I eventually swapped it for a Maserati 250F.”

PORSCHE 911 2.7 RS TOURING: “This was a bit like the Alpine in that I bought it because a mate said that it was a magic car. The friend was Alain de Cadenet, who had a lightweight version. It was the fastest A-to-B car you could get. It was difficult to get hold of and cost more than a Ferrari Daytona at the time.”

Read more 

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Join the debate



22 September 2018

Be both rich and have so much leisure time. By most measures I earn many times the national average but my garage is comparatively bare.

22 September 2018

It seems he has been doing things in life that make driving fancy sports cars around country roads just an armchair affair. Don't know if crazy flying makes crazy amounts of money but I guess it also helps a bit if you're good with lots of the right people at the right times. Not bad at all for Alpine to have such a customer.

22 September 2018
This guy is like the Forrest Gump of the car world, he seems to have driven all the right cars at the right time for the last 50 years ! Alpine is a cracker .

22 September 2018

Porsches are getting too big, heavy and above all wide. Wish I'd kept my 993s - and not just for the money they'd have made me. My only gripe with the Alpine is that there is precious little luggage space which make it useless to me as I only run one car in the UK. So the 6 cylinder Boxster S stays. It's lovely but still a bit too wide for me. The main thing is that I can pack both "boots" with stuff for the wife and I to drive to Barcelona and catch the ferry home to Mallorca even with a puppy on board. I'll probably keep it for ever.

22 September 2018

... they just keep making 'em wider, bulkier, heavier, in spite of ever-growing dissatisfaction with something I've been banging on about for years. When will manufacturers start to listen? Am absolutely in agreement with Mr Norman's views, and it's telling that he thought he'd already bought his last new car. 

22 September 2018

  1100kg, great!, but you couldn’t go on Holiday with it, the Boot is small soft bag and that’s it, two up would struggle to take enough Clothes, just my opinion mind, but, for me a Saloon maybe a Hatch at a push would be better, doesn’t have to be particularly fast, good seats and a Boot that’ll hold two decent size cases, like I said, it’s my opinion, it may not agree with others, but, that’s what makes the World go round, doesn’t it?

22 September 2018

This little cracker is sold out. That's to say the first 5.000 units.

Order now, you'll get one after 12 months. This used to be a year and a half.

Just recently, Alpine Dieppe upped the production from 18 to 25 per day. 

This smashing car simply arrived at the right time. Tons of filled babyboomers long for something pure & authentic like the 110. Mission accomplished. 


22 September 2018

Had a new Civic saloon as a courtesy car this week. Very nice car but it felt huge. I can totally see why this chap loves the Alpine, he can use it and enjoy it in the real world. Cars are for driving, if they look pretty that's a bonus but their primary role is to move you from A to B. Supercars are all well and good but most are too wide and falter at the first speed hump.

22 September 2018

 . . . and knows a good car when he sees one.

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