This week's gossip from the automotive industry has news of Peugeot's reluctance to start a premium sub-brand, small premium Volvos, and a price rise in the wake of dieselgate.
Peugeot for the masses
Peugeot will not launch a premium sister brand equivalent to Citroën’s DS. “We don’t have plans to create a premium brand,” said Peugeot product director Laurent Blanchet. “Peugeot is, and always will be, a generalist brand, but always with this intention to move up and target Volkswagen.”
Small premium Volvos have no future
Despite the popularity of small premium cars, Volvo has no intention of producing anything smaller than the 40-series. “It’s hard to make money in that segment right now,” said Volvo CEO Håkan Samuelsson. “Of course we could downsize [our CMA architecture], but that’s not on the agenda.”
No R8 rival from BMW
“Other companies may need one for strategic reasons, to prove they can make something truly ‘sporty’, but we don’t,” said M division CEO Frank van Meel. “Our business is elsewhere.”