Audi's difficult year was softened by the success of the TT
Alfa Romeo's most important - and hotly anticipated - car in years, the Giulia, is pivotal to the brand's future
Although Bentley's market share decreased, the Bentayga SUV brings Bentley into new territory
BMW's forward-thinking i3 and i8 models may prove ever more popular with tightening emissions leglislation
The big-selling C4 Cactus proved crucial as Citroen's market share took a slight dip
Renault's budget brand goes from strength to strength as buyers snap up Dacia's low-price alternative offerings
Will the 2018 Ferrari Dino hamper the brand's intention to maintain exclusivity?
Fiat's 500 brand flounders as the 500X fails to mop up the plummeting sales of the 500L
A slow start for the flawed Ford Ecosport reflects the car's uninspiring dynamics
Honda's market share takes a hit as buyers move to lower CO2 rivals
Hyundai's growth spurs from convincing new products, such as the Tucson, in the right places
The Infiniti QX30 is the brand's best shot at bringing itself into the mainstream, after years of attempts
The fiercely capable Jaguar XE could prove a sales success as Jaguar eyes growth
A buoyant year for Jeep is at least partly down to the popular Renegade
Kia shifts focus from low prices to high-end design, as the Procee'd GT demonstrates
Range Rover Evoque Convertible aims to bolster 130,000-unit annual production volume
The Lexus NX is new territory for Lexus, and contributed to its market-share growth
New management determined to fix Lotus' problems could mean a more positive 2016
Although it didn't set the market ablaze, the Ghibli represents a more mass-market approach for Maserati
A convincing catalogue of new products lead to considerable growth in 2015 for Mazda
MG climbs by 0.02%, but still fails to grab us with its product range
Mercedes continues to explore new territories in the UK, and in turn sees significant growth
Although Mini's market share dipped, the brand looks to restore growth with the upcoming new Countryman
As emissions laws tighten, the Mitsubishi Outlander PHEV may be only a temporary hit
Nissan's big-seller maintained its top-of-the-pile position, but overall growth was modest
Peugeot is losing ground in the UK as its product lineup is devoid of a frontrunner
The Macan pushed Porsche further into SUV territory, with positive results
Renault takes aim at the SUV segment with the Kadjar, as it gains on rival Peugeot
A high-riding Bentley Bentayga rival will bring Rolls-Royce into unfamiliar territory as it chases expansion
Seat's ageing model range suffered a trough, with the exception of the Ibiza
The lacklustre Rapid stands out from the Skoda range for all the wrong reasons
Smart's year of growth can be attributed in part to the successful ForFour
On the surface, Ssangyong's growth is encouraging, but small production numbers on a four-car range may be risky
Subaru's gain in market share reflects the solidity and reliability of its product range
If the Vitara and Celerio fulfil their sales potential, Suzuki's sales dip of 2015 will only be temporary
Toyota makes minimal gains as its middle-aged range leaves buyers uninspired
Vauxhall's new MD hopes to reverse the sales dip of 2015 with a new approach
Volkswagen appears unperturbed after its tough year, but are discounts behind the encouraging figures?
The results still aren't in on the XC90's reversal of Volvo's fortunes, but the early outlook is positive
With the UK market hitting 2.6 million new car registrations in 2015, demand was at record levels last year.
Voices inside the car industry, however, suggest “disorderly marketing” (discounts and pre-registrations) were on the rise, especially in the second half of the year.
Dealers’ favoured sales technique is now to contact owners who have six months still to go on their PCPs and ask them if they’d like an improved new car “for just a few pounds more a month”. It makes sense to the buyer and can increase annual retail sales by 10-20% without adding a single new customer.
2015 market share: 0.19 per cent (down from 0.22 per cent in 2014)
Fiat used to talk of relaunching Alfa Romeo. Now it’s more a case of resurrecting it. The 2016 Giulia has the toughest job in the car industry.
2015 market share: 0.04 per cent (up from 0.03 per cent)
2015 market share 6.42 per cent (down from 6.54 per cent)
Audi sales have risen, but not by as much as the overall market. The big winner has been the TT, whose sales are up by more than 80%.
2015 market share 0.05 per cent (down from 0.06 per cent)
Market share has been stable this year, while Bentley prepares for the Bentayga super-luxury SUV. That should increase sales volume by approximately 50%.
2015 market share 6.12 per cent (up from 5.91 per cent)
BMW has had a record 2015, although, with its expanded range, it is running out of new worlds to conquer. The i3 and i8 are good investments for the future, because pollution concerns can only increase.
Citroën (including DS)
2015 market share 3.37 per cent (down from 3.39 per cent)
Market share is stable, thanks purely to the successful new C4 Cactus. The big plan for 2016 is to convince buyers that DS is a stand-alone brand — but DS desperately needs new models if it is to be credible.
2015 market share 0.99 per cent (up from 0.97 per cent)
Dacia is now the UK’s only proper economy car brand as its former competitors have gone upmarket. Dacia can be the Lidl of cars, compared with Skoda’s Waitrose Essentials.
2015 market share 0.03 per cent (unchanged from 0.03 per cent)
In 2015, 10% of Ferrari was floated on the New York Stock Exchange, and analysts reckon the company will have to sell more cars or more merchandising to keep shareholders happy. Can production be kept down to 7000 units per year, or will the 2018 Dino cause it to creep up?
2015 market share 2.45 per cent (down from 2.73 per cent)
2015 market share 12.72 per cent (down from 13.25 per cent)
The Ecosport compact crossover is looking like a significant error. It is the first Ford product in two decades that seemingly ignores good dynamics and is the company’s only major failure in that time. These two facts may be connected.
2015 market share 2.06 per cent (down from 2.17 per cent)
At least Honda still makes cars in the UK, even if we don’t buy as many of them as we once did. Uncompetitive prices and even more uncompetitive CO2 emissions are key factors.
2015 market share 3.38 per cent (up from 3.35 per cent)
2015 market share 0.05 per cent (up from 0.03 per cent)
Next year will be a crucial one for Infiniti, because that will be when we discover whether or not the brand has a future in Europe. The Q30 hatch and QX30 crossover should bring Infiniti into the mainstream. Certainly, the Sunderland workers that produce them will be hoping for success.
2015 market share 0.90 per cent (up from 0.74 per cent)
2015 market share 0.41 per cent (up from 0.16 per cent)
2015 market share 3.06 per cent (down from 3.19 per cent)
Kia is planning more SUVs and more high-performance models (using its GT sub-brand) as it majors on design rather than low prices.
2015 market share 2.51 per cent (up from 2.27 per cent)
The steady flow of new models will continue in 2016, with the arrival of the new Discovery and the Evoque Convertible. The SUV market continues to surge ahead and Land Rover wants to continue the rise in market share experienced this year.
2015 market share 0.50 per cent (up from 0.47 per cent)
With the new NX crossover, Lexus appears to have found a purpose in life. That’s good for the brand, because our appetite for non-European premium saloons is virtually non-existent.
2015 market share 0.01 per cent (unchanged from 0.01 per cent)
The revised Evora has taken the headlines, but the real news is a fresh management determined to sort out production processes and build quality.
2015 market share 0.06 per cent (up from 0.05 per cent)
In 2014, Maserati’s plan was to get UK share to around 0.20% by 2018. It is making progress, but it needs to accelerate.
2015 market share 1.76 per cent (up from 1.56 per cent)
The range of new models has meant that Mazda is one of the Japanese growth stories in 2015. Its target is a 2% share, and that could be achievable.
2015 market share 5.56 per cent (up from 5.05 per cent)
Mercedes-Benz is closing on BMW, but BMW is likely to do whatever it takes to stay ahead. It is hard to see Mercedes getting much more than a 6.0% share.
2015 market share 0.12 per cent (up from 0.10 per cent)
The products are improving and sales are rising, but a genuine rebirth seems as far away as ever.
2015 market share 2.41 per cent (up from 2.29 per cent)
2015 market share 0.86 per cent (up from 0.63 per cent)
More than half of Mitsubishi’s UK sales now come from the Outlander PHEV, but that model will lose its CO2 road tax advantage in 2017, which is a major worry for the company.
2015 market share 5.88 per cent (up from 5.61 per cent)
2015 market share 3.98 per cent (down from 4.24 per cent)
Peugeot is doing better globally, but its rather bland model range is losing ground in the UK. There is no stand-out model like a Renault Captur or Nissan Qashqai.
2015 market share 0.47 per cent (up from 0.36 per cent)
2015 market share 2.84 per cent (up from 2.65 per cent)
2015 market share 0.01 per cent (down from 0.02 per cent)
Market share hovers around 0.015%, so the annual change is not significant. The big news for the future is confirmation of the development of a Rolls-Royce SUV.
2015 market share 1.86 per cent (down from 2.15 per cent)
After a couple of years of recovery, Seat has experienced sales falls for all models except the Ibiza. The brand is suffering from a middle-aged range and a lack of crossovers.
2015 market share 2.85 per cent (down from 3.07 per cent)
After many years of steady growth, there has been a slight fall. This is mostly because of declining sales for the Rapid, an uncharacteristically bland Skoda that appears to be ageing rapidly.
2015 market share 0.32 per cent (up from 0.19 per cent)
As expected, the Forfour is taking about two-thirds of Smart sales, because it costs barely more than the Fortwo. Interestingly, the Forfour is selling in similar numbers to its cheaper, jointly developed twin, the Renault Twingo.
2015 market share 0.13 per cent (up from 0.06 per cent)
Yes, its market share has doubled during 2015, but it’s still small, and four inexpensive model ranges selling a total of fewer than 4000 cars a year is an accountant’s nightmare. It is hard to see where the breakthrough will come from.
2015 market share 0.13 per cent (up from 0.11 per cent)
In the US, ‘Subaru and sandals’ means university-educated liberals. In the UK, it means nothing at all. Subaru’s engineering qualities are hidden behind an image-free badge and high prices here.
2015 market share 1.32 per cent(down from 1.53 per cent)
2015 market share 3.83 per cent (up from 3.82 per cent)
2015 market share 10.15 per cent (down from 10.65 per cent)
Vauxhall will grow its market share in 2016 — partly because of the new Astra and partly because the MD who wanted to reduce discounting left suddenly in September.
2015 market share 8.53 per cent (down from 8.67 per cent)
Volkswagen’s apparent sales stability in the face of ‘dieselgate’ is inconclusive. It will take a while before we know if demand is stable, or if VW is increasing discounts to maintain sales volumes.
2015 market share 1.62 per cent (down from 1.66 per cent)
The swap to the new XC90 cost Volvo sales, but 2016 should be better. The XC90 is crucial to Volvo’s attempt to become a premium brand again.
It was a good year to be selling...
Compact executive cars - The Jaguar XE brought new people into the class, and existing models actually increased sales.
Supermini-based crossovers - Sales of cars like the Renault Captur were up by more than a third.
Affordable SUVs - Cars like the Ford Kuga rose by more than 25%.
It was a bad year to be selling...
MPVs - Sales of every size of people-carrier dropped, with supermini-based ones falling by over a quarter.