The term game changer is easily thrown around these days, and in the context of Jaguar, it has been used to describe the F-Pace, the brand’s first foray into the crucial SUV market and its fastest-selling model yet.

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But this, the E-Pace, revealed at a rather elaborate event this evening, feels like it’s the sort of good-looking volume seller to work miracles. I’d take bets that F-Pace's fastest-selling title won't last long with the E-Pace around.

2018 Jaguar E-Pace officially revealed: release date, price and interior

It’s not a surprise that this is set to do well – after all, the compact SUV sector is where almost every mainstream car maker is laying its money, premium or otherwise.

But this E-Pace has a lot on its side – it’s genuinely original and good-looking in design. We all feared it would look just like a baby F-Pace (the Audi effect, I call it) but it doesn’t. It actually has a lot more in common with the F-Type; and the coupe roofline and pretty spoiler almost instantly dates the F-Pace.

The Germans have the familiarity of the X1 and Q3 and GLA on their side, but Jaguar has something more exciting – an all-new model which, at least in my opinion, wins on the looks front.