For years too ponderous not just on new tech but even on making a comprehensive model line-up (Ferrari has a broader offering today), Alfa Romeo now finds itself in the hands of people who understand not just zero tailpipe emissions propulsion, but is also adept at brand management.
When General Motors sold Vauxhall and Opel to PSA, it gave PSA the option of taking a replacement Corsa, the engineering of which was all-but finished, and paying a licence fee to GM for each one it carried on building.
Instead, PSA tasked Opel's engineers with putting together a new Corsa from scratch in just two years - including a full EV version of the kind that wasn’t even in GM’s thinking.
You can imagine PSA putting that kind of impetus into Alfa Romeo now, then: having a clear vision and asking for results. When Alfa Romeo gets things right, as it has done with the Giulia, it can get things really right. It just hasn’t done so often enough recently.
When it is on form, a terrific engine is usually involved. It'll have to find a way now, though, to be on top form while having some kind of electrical assistance too. Peugeot has shown with its 508 PSE concept that it’s possible to do electrification as well as performance. But there’s no better brand in the PSA group to demonstrate that it's possible than Alfa Romeo.