Not a bad day for Peugeot. First buying Vauxhall and Opel – assuming you think them worth having, and given it has just paid €2.2bn for them; I guess Peugeot’s owner, the PSA Group, does – and now its 3008 has become the 2017 European Car of the Year.
The Car of the Year (CotY) shindig is the result of votes from 58 jurors, all senior motoring hacks, from across Europe (I’m one of them), who vote every March for what they reckon is the best car launched in the preceding 12 months. The winner is announced on the eve of the Geneva Motor Show.
The way the scoring works is a little complicated; one UK-based PR executive said he tells his Japanese bosses that it’s a bit like the Eurovision song contest.
Each juror gets 25 points to allocate: they can score no car with more than 10, give no equal first places, and must give points to at least five cars. Which is a bit of a committee-style process that usually ends up with an uncontroversial winner, if not necessarily a particularly exciting one.